About this episode

The episode recaps a year-long journey of developing the game 'How Many Dudes', highlighting key milestones and marketing strategies.

In episode 581 of 'Coffee with Butterscotch,' the brothers recap the full year-long journey of How Many Dudes. From a GMTK game jam entry to a bean burrito short that hit 900k views, blowing past 100k wishlists by January, and everything in between. They break down what actually moved the needle, what the numbers looked like along the way, and what the final push to July 30th looks like from the inside. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:19 Introduction and Welcome 02:02 Retrospective of 'How Many Dudes' development 04:21 Using game jams as market testing 08:24 Early marketing efforts and wish list milestones 12:08 Impact of YouTube Shorts and influencer videos 16:28 The role of signals and metrics in decision making 22:16 Store page strategy and launch preparations 27:15 Marketing levers and cross-promotion tactics 33:56 Demo release and early feedback 44:23 Post-launch growth and community engagement 50:12 Final preparations and launch day insights To stay up to date with all…

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