About this episode

Jason Smith discusses how proper funnel segmentation can transform ad performance and scale revenue for brands.

Most ad accounts fail for one simple reason. They treat every customer the same. Jason Smith, Founder of Spotlight Social Advertising, breaks down how proper funnel segmentation changes everything. From top of funnel prospecting to bottom of funnel retargeting, he explains how to structure campaigns based on actual behavior. One of the biggest mistakes he sees is using long lookback windows. If someone has not engaged in 30 days, they are no longer warm. They need to be brought back through the funnel. The conversation also dives into real case studies. Brands like Diamondback Tools and Small Pet Select scaled rapidly using this structure, expanded into Pinterest, and unlocked new revenue without relying on a single platform. This episode shows what actually happens when an ad strategy is built for scale, not just short-term performance. This episode is part two of a two-part series focused on how brands scale paid ads using better measurement, stronger creative, and multi-channel strategy What You’ll Learn: How to structure top, middle, and bottom of funnel campaigns the right way Why 30-day audiences outperform longer lookback windows How to segment 7-day, 14-day, and 30-day…

People in this episode

Host: Ian Garlic

Guest: Jason Smith

Topics covered

• ad strategy
• funnel segmentation
• retargeting
• case studies
• multi-channel strategy
• scaling ads

Keywords

• funnel segmentation
• retargeting
• ad performance
• Pinterest ads
• UGC
• scaling ads
• case studies

Mentioned in this episode

Organizations: Spotlight Social Advertising, Diamondback Tools, Small Pet Select

Places: Pinterest

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