About this episode

Nir Eyal discusses the gap between knowledge and action, emphasizing the importance of belief in driving behavior change.

Why do people know exactly what they should do but still fail to take action? Nir Eyal, bestselling author of Beyond Belief and one of the leading voices on behavior design, explores why knowledge alone rarely changes behavior. He explains how belief influences motivation, persistence, and decision-making, introducing practical frameworks that help people recognize limiting beliefs, overcome self-imposed barriers, and create lasting change in both business and life. He discusses why persistence matters more than intelligence, how beliefs shape customer behavior as much as personal behavior, and why marketers, leaders, and business owners should focus on building belief instead of simply providing more information or incentives. The conversation also explores the psychology behind motivation, chronic distraction, perception, prayer, and personal transformation, revealing how changing the stories we tell ourselves can reduce unnecessary suffering while creating greater resilience, stronger relationships, and more meaningful results. What You’ll Learn Why belief matters more than motivation The missing link between knowledge and action How limiting beliefs hold people back A simple…

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