About this episode

Nick Johannessen interviews Solveig, founder of Indigo Indigo, about her journey in the fashion industry and her commitment to sustainability and craftsmanship.

In this episode of Garmology, Nick stays in Norway and heads to the spectacular west coast to meet Solveig, founder of Indigo Indigo, a fabric and sewing pattern business based near the famous Lysefjord in Norway. What follows is a fascinating conversation about creativity, craftsmanship, sustainability, and the often surprising journey from photographer to fashion magazine assistant, IT developer, clothing designer, fabric merchant, and pattern maker. Solveig shares how working in the fashion industry left her increasingly uncomfortable with fast fashion and overconsumption, leading her down a path of sewing her own clothes, sourcing exceptional fabrics, launching a small clothing label, and eventually building a business around helping others make better garments themselves.

More episodes of Garmology - A podcast about clothes, and stuff.

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