Garmology: Knitwear and numbers - With Laurence of Woolkind (#172)

Garmology: Knitwear and numbers - With Laurence of Woolkind (#172)

July 3, 2026 · 1h 55m · Season 9 · Episode 18

About this episode

Nick Johannessen interviews Laurence, the founder of Woolkind, about his journey from corporate life to creating a made-to-order knitwear brand.

In this episode of Garmology, Nick heads to Edinburgh to meet Laurence, founder of Woolkind—a colourful knitwear brand built on a deceptively simple idea: what if clothing was made exactly how people wanted it, and made to last? A former accountant, IT specialist, and software executive, Laurence left a successful corporate career during the pandemic to pursue a lifelong obsession with knitting. What emerged is Woolkind, a made-to-order knitwear business where customers choose colours, garments are produced one at a time, and every detail—from the wool source to the sewing thread—is scrutinised with almost obsessive care.

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