About this episode

Cat Ferdon, CMO of Coinbase, discusses strategies for marketing crypto to a broader audience and normalizing digital currency.

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns. Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption. - Links mentioned from the podcast: Cat's Twitter Coinbase Website Coinbase Brand Campaign - Everything Is Fine - Follow us on Twitter Sam Ewen, CoinDesk - From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠midnight.network/break-free⁠⁠ Need liquidity without…

People in this episode

Host: Sam Ewen

Guest: Cat Ferdon

Topics covered

• crypto marketing
• financial technology
• economic freedom
• cultural campaigns
• global adoption

Keywords

• Coinbase
• Cat Ferdon
• crypto marketing
• internet money
• economic freedom
• culturally resonant campaigns

Sponsors

Midnight, Figure Crypto-Backed Loan

Mentioned in this episode

Organizations: Coinbase

Products: Figure Crypto-Backed Loan

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