Deep Dive into Ads: Create the right ads and get more members without losing money

About this episode

The episode discusses effective advertising strategies for gyms and studios in 2026, emphasizing the need for specificity in messaging.

👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and convert nobody. The generic, talk-to-everyone, free-trial playbook is dead. You've got 1.7 seconds to stop the scroll, and in a trust recession, polished reads as fake. The fix…

People in this episode

Host: Unknown Host

Guest: Jess

Topics covered

• advertising
• marketing
• gym management
• lead generation
• business strategy

Keywords

• ads
• gym marketing
• lead quality
• hero narrative
• Avatar 550 framework

Mentioned in this episode

Organizations: Geronimo Unfiltered, TBC Studios, thegeronimoacademy, Spotify, Apple Podcasts, YouTube

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