Geronimo Unfiltered

Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead of owning one, this one's for you. In this episode you'll hear: Why Jade kills the free trial and what he runs instead The prepaid pack model and the 80 to 90% repurchase rate behind it How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training The "don't blame them, train them" rule Why base plus commission beats paying instructors hourly The "$50 of value for $25" test that survives any downturn The wake up call that forced him to build real systems What the top 10% of studios do differently (hint: it's not talent) The one tactical move to make first thing Monday morning CHAPTERS 00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K fuckery" explained 00:50:52 The Monday morning move 00:53:58 Wrap up If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn." And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook ALL FINANCE FEBRUARY Episodes Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises. If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar. Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems. This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter). Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive). In this episode, you’ll learn how to: • Build a simple financial rhythm across annual, quarterly, monthly, and weekly • Create an annual budget using last year’s trends + ratios • Use a reverse forecast (start with the profit you want, then work backwards) • Understand the difference between budgeting vs forecasting (hint: it’s about cash) • Set up a basic cash flow forecast (weekly view, 13 weeks ahead) • Run Finance Fridays so you’re managing numbers — not vibes • Use monthly numbers to make decisions: budget vs actual → course-correct • Stop managing the business by checking the bank account and “hoping” Homework (this is the big one) Your homework from this episode is to book the sessions into your calendar - because if it’s not booked, it’s not real. It helps you with forecasting in your business. Want us to do this LIVE? DM Doza on Instagram (@hey.doza) with the words: FORECAST LIVE … and if there’s enough interest, we’ll run a live session where we build this together. What’s next? This episode was all about containers, cadences, and getting it in the calendar. In Episode 3, we’re going into decision-making — now that your rhythm is set, what decisions do you make … and how do you get paid properly. Remember to Like, subscribe, and comment with your biggest takeaway — we read them all. Connect with us My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters 00:00 – Episode 2 (Finance February): Rhythm + planning 00:22 – From surprises to systems 00:40 – The four cadences: annual / quarterly / monthly / weekly 01:03 – The goal: stop reacting emotionally, operate deliberately 01:22 – The real homework: book it in the calendar 01:46 – Annual planning = budgets + strategy 03:05 – Trends + ratios → plan the next 12 months 05:31 – Reverse forecasting (start with the profit you want) 07:24 – The point of profit: wealth + lifestyle + generational impact 10:41 – Cash flow forecast: why it matters 14:07 – Building a simple cash flow forecast (weekly view) 20:34 – Why this stops “bank balance decisions” 23:04 – Weekly weigh-in (Finance Fridays): what to track 26:10 – First 4 weeks are hardest — then it’s a 15-minute habit 28:11 – Monthly: budget vs actual + benchmarks 30:40 – Monthly overhead deep dive (subscription fat) 33:39 – Quarterly: priorities, focus, reduce shiny object chaos 39:05 – Budgeting vs forecasting (the difference is cash) 39:43 – Final homework recap: book the sessions

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch ads • Why ads don’t fix broken systems - they expose them • The difference between leads, members, and actual growth • How our ads system creates consistency instead of chaos • What studios should have in place before spending a dollar on ads • Why “set and forget” ads quietly drain cash • The role speed, follow-up, and standards play in ad performance • How to judge ads properly (and what metrics actually matter) • Why most owners panic and turn ads off too early • The real job of ads inside a studio growth plan • How to stop guessing and start running ads with control • What predictable member growth from ads actually looks like in practice • Why ads feel stressful when there’s no system behind them • How to scale ads without burning yourself out or your team If you want ads to bring in consistent members - not headaches - this episode is for you. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w —— Chapters: ⏳ [00:00] Intro – Why Ads Feel Harder Than They Should ⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong ⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems ⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days ⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result ⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business ⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created ⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash ⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses ⏳ [00:30:20] The Metrics That Matter (And What to Ignore) ⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early ⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like ⏳ [00:41:30] Scaling Ads Without Burning Out Your Team ⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why ⏳ [00:48:30] Final Reality Check: Ads Work When the System Does

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible. In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months. No ads. No gimmicks. No shortcuts. Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in. This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum. Here’s what we’re covering: • How Chelsea grew from 79 → 250 members in 90 days in a regional town • Why trying to market to everyone made her invisible - and what changed when she picked one avatar • The moment she ditched free trials (and why sales got easier overnight) • Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage • How trust built through content turns DMs into memberships • The mindset shift from “this is comfortable” to “I’d regret staying here” • Why raising prices attracted better members, not fewer • How to unlock lead flow without ads or complicated funnels • The systems that removed panic, burnout, and emotional cancellations • What “going pro” actually looks like at 23 - standards, numbers, and discipline • Why most owners stay stuck at the same revenue level (and how to break through it) • The uncomfortable truth: if you won’t do the hard work, neither will your members If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you. Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ ⸻ Chapters: ⏳ [00:00] Intro – 79 to 250 Members in 3 Months ⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner ⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode ⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible ⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment ⏳ [00:20:30] Why Raising Prices Attracted Better Members ⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale ⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work ⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters) ⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth ⏳ [00:47:30] The “Stop Dabbling” Moment ⏳ [00:52:40] Standards, Numbers & Never Missing ⏳ [00:57:50] The Real Cost of Staying Comfortable ⏳ [01:02:30] Final Advice for Owners Who Feel Stuck