The AI Playbook for Studio Owners (Without Breaking Your Business)

The AI Playbook for Studio Owners (Without Breaking Your Business)

From Geronimo Unfiltered by TBC Studios

May 5, 2026 · 26 min

About this episode

This episode discusses how studio owners can effectively integrate AI into their businesses without compromising their operations.

Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are…

People in this episode

Host: Doza

Guest: Ryan

Topics covered

  • AI in business
  • studio management
  • sales automation
  • workflow optimization
  • email marketing
  • team communication

Keywords

  • AI playbook
  • studio owners
  • sales automation
  • email marketing
  • team workflows
  • Claude Code
  • Gerry bot

Mentioned in this episode

Organizations: Claude Code

Products: Gerry, ChatGPT

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