The Forcing Function: From Backwards for a Year to Best Month in a Decade
About this episode
Hassan shares his journey of overcoming stagnation in his gym business after a forced relocation, leading to significant growth.
If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month in a decade. He wasn't in trouble before the eviction. The gym was healthy, the community was strong, the reviews were good, and people found him because they'd been driving past him for years. He was comfortable. And he sat in that comfort for six years, growing on word of mouth and a Google rating, right up until a developer activated a demolition clause and took the choice away from him. He told me straight out that he needed the forcing function. Without it, he'd still be there, still fine, still not moving. Sophie and I take him through what actually turned it around, and none of it is a hack. It's a media-first approach that stopped him being invisible, a decision to stop dabbling and start showing up like a professional, and a weekly ritual that gave him direction. Then we do the maths live…
People in this episode
Guest: Hassan
Topics covered
- business growth
- entrepreneurship
- gym management
- community building
- media strategy
Keywords
- gym
- business strategy
- member retention
- media-first approach
- entrepreneurial growth
Mentioned in this episode
Organizations: TBC Studios
More episodes of Geronimo Unfiltered
- How She Went from 9k to 41k By Getting Off the Floor
- How To Leave The Floor Without Your Gym Falling Apart
- How to go from $17k to $55k Per Month Without Running Every Shift
- The System That Builds Powerhouse Pilates Instructors for You
Explore listener stats, chart rankings, contacts and more on the Geronimo Unfiltered podcast page.