Customer Proximity: The Missing Link Between Sales And Ops with Robert Gessner

Customer Proximity: The Missing Link Between Sales And Ops with Robert Gessner

July 17, 2026 · 44 min · Season 7 · Episode 11

About this episode

The episode discusses the friction between sales and operations and features insights from Robert Gessner on improving collaboration.

Send us Fan Mail Sales and sales operations want the same thing, but the way we’re set up often guarantees friction. When sales and ops functions collide it can feel like two organisations speaking different languages. We sit down with Robert Gessner, a seasoned operations and go-to-market leader with deep experience across global tech and a long spell at Citrix, to unpack what’s really going on and what actually helps. We dig into the practical fix that keeps coming up in high-perform...

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