105: What a Photography Marketing System Actually Looks Like
About this episode
Melissa discusses the components of an effective photography marketing system and how to implement them.
You don't have a marketing system. You have a presence. And Melissa is about to prove it. This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise. Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week. What You'll Learn: The difference between a marketing system and a marketing presence (and why the second one keeps you stuck) How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore What belongs on a service/landing page so it answers every question before…
More episodes of Get Booked: A Photography Marketing Podcast
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- Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess
- Summer Replay: Hotels & Hustle - Get Away to Get It Done with a Workcation
- 104: The Limiting Beliefs Holding Your Photography Business Back
- 103: Facebook Ads for Photographers, Finally Demystified (with Matt & Heidi - Go Book Yourself)
- 102: Homepage SEO: Why Your Pretty Page Isn't Working
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