Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess
About this episode
The episode provides a guide to creating an effective marketing plan for photography businesses to avoid last-minute stress and underbooking.
You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix. We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework. What You'll Learn: How to audit your year and decide what you're keeping, dropping, and adding to your offer lineup Why blocking off time for editing and rest is just as important as blocking shoot dates The concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think) How to work backward from your event date to build a marketing calendar that fills spots before the panic sets in Why your clients need lead time too, and how giving it to them actually gets you booked faster The case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-round How to use evergreen blog…
More episodes of Get Booked: A Photography Marketing Podcast
- Summer Replay: Time Blocking Your Calendar
- Summer Replay: Hotels & Hustle - Get Away to Get It Done with a Workcation
- 105: What a Photography Marketing System Actually Looks Like
- 104: The Limiting Beliefs Holding Your Photography Business Back
- 103: Facebook Ads for Photographers, Finally Demystified (with Matt & Heidi - Go Book Yourself)
- 102: Homepage SEO: Why Your Pretty Page Isn't Working
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