Episode 443 - Stop Publishing More. Start Fixing What You Have.

Episode 443 - Stop Publishing More. Start Fixing What You Have.

From Get Digital Marketing Results by Donna Botti

April 21, 2026 · 7 min · Episode 443

About this episode

This episode discusses the importance of auditing existing website content to improve search visibility and offers a framework for managing content effectively.

Everyone says you need more content. But what if the content you already have is actually hurting your search visibility? Old blog posts, overlapping service pages, and outdated announcements can drag down your whole site, even if your best pages are strong. In this episode of Get Digital Marketing Results, we walk through how to audit your website content and sort every page into three buckets: keep, combine, or delete. You'll learn what makes a page worth keeping, how to consolidate overlapping content, and when it's better to remove something than try to save it. ✅ Why site-wide quality matters - Google evaluates your content as a whole, not just page by page ✅ The keep, combine, delete framework - How to sort your pages and take action on each ✅ Combining overlapping content - How to pick a winner and redirect the rest ✅ Connecting pruning to content pillars - Keep your site focused on what you want to be known for 🔗 Find show notes and more at www.delosinc.com/episode443 Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

People in this episode

Host: Donna Botti

Topics covered

  • content audit
  • search visibility
  • website optimization
  • content strategy
  • SEO

Keywords

  • content audit
  • search visibility
  • website content
  • SEO strategy
  • content management

Mentioned in this episode

Organizations: Google, Delos Inc

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