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AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the clarity work, the three things you have to say plainly before AI can sharpen them, and why being specific (and turning some people away) is the win, not the risk. What's covered: ✅ Why AI defaults to generic when you haven't made the important business decisions ✅ The three sentences that change what AI can do for your marketing ✅ Why trying to appeal to everyone makes you sound like everyone ✅ Where AI is genuinely great and where it shouldn't be the strategist ✅ The one question to ask of any AI-written content before you publish it Three action steps for this week: Write down one service, product, or type of work you want more of. Not everyone you're able to serve. Just the work you'd happily take more of. For that customer, write a few plain sentences: the problem you solve, who you solve it for, and why you're the one to solve it. Take your homepage or a recent post AI helped you write. Ask: could this belong to any business in my field, or is it clearly mine? If it's generic, that's the gap to close. Show notes: www.delosinc.com/episode452 Subscribe for more actionable digital marketing tips for local and regional service businesses.

LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand. What's covered: ✅ Why your LinkedIn profile is now a signal, not just a résumé ✅ How content pillars help LinkedIn (and your audience) understand what you do ✅ What kind of engagement actually moves the algorithm now ✅ Why text posts, documents, and carousels can outperform video for some topics ✅ How LinkedIn content is showing up in AI answers and what that means for your visibility The simple test from this episode: If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for? Three action steps for this week: Review your headline and About section so they match the work you want to be known for now Pick 2-3 content pillars and look at whether your recent posts support those themes Write one substantive post that answers a real customer question, then leave a few thoughtful comments on posts connected to that same topic Show notes: www.delosinc.com/episode450 Subscribe for more actionable digital marketing tips for local and regional service businesses.

Something a little more fun this week. AI image tools have improved a lot, so we tested a custom GPT we built that runs color and hairstyle analyses on a selfie. In this episode of Get Digital Marketing Results, we cover what's getting better with AI image generation, where it still slips, and how local businesses can use these tools in marketing without crossing into "fake your business" territory. AI image tools like Nano Banana in Gemini and ChatGPT's Image 2.0 handle text, detail, and instructions much better than they used to. They're showing up in everyday tools like Google Photos and Google TV. And they're useful for thumbnails, carousels, and concept work, as long as you're not trying to fake the proof of your business. You'll learn: ✅ What's noticeably better in the latest AI image tools (text, faces, instruction-following) ✅ How AI image features are showing up in mainstream consumer tools ✅ What we learned testing a custom color and hairstyle GPT on our own photos ✅ Where AI images still slip (consistency across multiple shots) ✅ How to use AI images in your business without crossing the proof line ✅ Three things to try this week Key takeaways: AI images are worth a second look. The leap in text and detail handling makes them genuinely useful for everyday marketing. AI can package your expertise. It can't replace your proof. Real photos of your team, work, and customers still carry the trust AI can't fake. Concept work over exact likeness. AI is great for style guides, infographics, and thumbnails. Save tight brand consistency for the real thing. For show notes and more resources including a link to our GPT to make your own color and hair analysis, visit www.delosinc.com/episode448. Subscribe for more actionable digital marketing tips for local and regional service businesses.

Vague content is the real reason your Instagram posts aren't reaching anyone. Instagram has shifted to a recommendation-first model that rewards clarity, not hashtag tricks or feature chasing. In this episode of Get Digital Marketing Results, we look at what the platform is actually rewarding now and how local businesses can show up without turning Instagram into a second full-time job. The big shift is that Instagram is using AI across Feed, Stories, Reels, and Explore to decide what each person is most likely to care about. That means clear content reaches more of the right people, and vague content gets squeezed out, even when your followers like it. You'll learn: ✅ Why Instagram is recommendation-first across every part of the app ✅ How hashtags have shifted from reach tools to labels (3 to 5 max) ✅ Why clear, specific content beats trendy, vague content ✅ Why the first few seconds of every Reel decide whether it spreads ✅ A 3-question filter for any new Instagram feature ✅ Three things to check on your own account this week Key takeaways: Get clearer, not louder. Instagram is better at matching content to the right person when the signals all point in the same direction. Hashtags are labels, not amplifiers. Three to five that describe the topic do more than thirty generic ones. Use the 3-question filter. A new feature only earns a place in your strategy if it helps you reach the right people, explain what you do, and stay consistent. For show notes and more resources, visit www.delosinc.com/episode446.

Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent. Google's ABCD framework gives you four things to nail every time: Attention, Branding, Connection, and Direction. We also cover two other simple structures (Hook-Story-Offer and PAS) that keep you from staring at the camera wondering what to say. In this episode, you'll learn: ✅ Why the first three seconds make or break your video ✅ The audio mistake that loses viewers faster than bad lighting ✅ How to make your branding clear without plastering logos everywhere ✅ Why one call to action beats five every time ✅ Two plug-and-play video structures for local businesses ✅ How long your videos should actually be (hint: it's the wrong question) Resources & Links: Episode page: www.delosinc.com/episode440 Website: www.delosinc.com Subscribe so you don't miss the next episode!

Is your email newsletter worth keeping? Gmail's new subscription management view lets people see every sender, sorted by email volume, with a one-click unsubscribe button. That means if your emails aren't delivering clear value, you're easier to cut than ever. On this episode of Get Digital Marketing Results, we cover what's changed in the inbox, why newsletters are still growing, and how local businesses can send emails people actually want to open. Here's what you'll learn: ✅ How Gmail's "Manage subscriptions" dashboard changes the game for email marketers ✅ Why email volume is growing but reader tolerance for low-value content is shrinking ✅ The gap between what marketers think AI is doing and how consumers actually feel (93% vs. 53%) ✅ Why consistency in schedule, format, and branding matters more than constantly changing designs ✅ Three action steps you can take this week to improve your newsletter The inbox isn't dead. It's just crowded. And the businesses that earn the open are the ones that respect the reader's time and show up with something useful, every single time. Resources and links: www.DelosInc.com/episode438 Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your organization.

Google gives you lots of data about your online visibility, but not all in one place, and not all about the same thing. This episode explains the differences between Google Business Profile, Search Console, and Analytics. You'll learn what each tool actually measures, how they work together, and what to check to make sure you're getting the full picture of how people find and interact with your business online. ✅ Which tool shows map visibility vs. organic search ✅ How to track traffic from all sources including social and ads ✅ Why using all three gives you better marketing insight 📖 Learn more: www.DelosInc.com/episode436

Instagram is done with the perfect, polished feed. And your audience is too. In this episode, we break down why overly edited, scripted, or AI-generated content is losing traction—and how showing up with your real voice and brand personality is what truly works now. It's not about going viral. It's about being consistent and useful. ✅ Why "slop" content is being ignored ✅ What Instagram says it wants from small businesses ✅ How to use AI without losing your voice 📖 Learn more: www.delosinc.com/episode434