Teach What You Know: The Business of Online Courses
About this episode
The episode discusses how to effectively turn expertise into profitable online courses with insights from Jasmine Jonte.
What does it really take to turn your expertise into an online course people actually want to buy? In this episode, hosts Kelly Bush and Kelly Metras sit down with Jasmine Jonte , founder and CEO of Cre8tion, to unpack the art and strategy behind transforming knowledge into impactful — and profitable — educational programs. The conversation kicks off with an honest look at the realities of entrepreneurship. From running businesses to hosting a podcast to managing everyday life, Kelly and Kelly share the very real juggling act many founders know all too well. That candid moment sets the stage for a deeper conversation about building sustainable businesses and finding smart ways to scale your expertise. Jasmine brings her extensive background in education and program design to the table, offering practical insights into what makes an online course truly effective. She explains why simply knowing something isn’t enough — successful educators must also understand how to teach it in a way that connects with learners. Together, the trio explores the key ingredients of a compelling online program, including identifying your ideal audience, crafting an irresistible offer, and designing…
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