Getting to Hell Yes! Live with Martin Kelly from Blueprint!
About this episode
Martin Kelly discusses his journey and insights on launching and differentiating real estate conferences.
Martin Kelly is the President of Blueprint , a premier real estate technology and innovation conference held in Las Vegas each September. With two decades in the global events industry including running the world's largest non-private equity-backed events organization. What You'll Learn in This Episode How Martin went from training to be a barrister in London to becoming president of one of real estate's top conferences Why Blueprint was originally rooted in the venture capital and innovation world and how that DNA still shapes the event today What it really takes to launch a conference from zero. The risk, the commitment, and the entrepreneurial leap of faith required How Blueprint differentiates itself from the many other real estate and multifamily conferences on the market What makes an event a "Hell Yes" for attendees, speakers, and sponsors. How to evaluate your conference calendar strategically Why Blueprint is intentionally designed as an ecosystem event , not just a vertical-specific trade show The philosophy behind cross-industry programming. Why a multifamily operator might get their biggest insight from a data center CEO or a luxury broker How the conference industry…
People in this episode
Host: Guillermo Salazar
Guest: Martin Kelly
Topics covered
- real estate technology
- conference planning
- entrepreneurship
- event differentiation
- cross-industry insights
- data in conferences
Keywords
- real estate
- conferences
- entrepreneurship
- innovation
- event planning
- data insights
- Blueprint
Mentioned in this episode
Organizations: Blueprint
Places: Las Vegas, London
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