From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt

From Giant Stories by Medium Giant

January 23, 2025 · 41 min · Season 1 · Episode 9

About this episode

Marissa Jarratt discusses 7-Eleven's unique approach to brand storytelling and marketing strategies.

Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences The role of “car culture” in 7-Eleven marketing — and what they learned from their fans How 7-Eleven approaches sustainability for the short-term and long-term future The three ways that 7-Eleven is navigating Generative AI Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Host: Medium Giant

Guest: Marissa Jarratt

Topics covered

brand marketing
storytelling
sustainability
Generative AI
consumer culture
7-Eleven

Keywords

7-Eleven
brand marketing
storytelling
sustainability
Generative AI
Slurpee
car culture

Mentioned in this episode

Organizations: 7-Eleven, Medium Giant