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On the show
From 10 epsHosts
Recent guests
Recent episodes
Transforming the Beauty Industry from the Inside Out — with Jennifer Masie
Jun 23, 2026
23m 25s
Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle
Apr 6, 2026
32m 24s
What Brain Health Can Teach Us — With Laura Bloom Gordon
Feb 2, 2026
39m 41s
Storytelling that Sells and Serves — with Natalie Yancy
Sep 12, 2025
28m 04s
Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese
Aug 16, 2025
38m 42s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 |  Transforming the Beauty Industry from the Inside Out — with Jennifer Masie | Transforming the Beauty Industry from the Inside OutIn this episode of Giant Stories, host John Kiker sits down with Jennifer Masie, Group Vice President of Full-Service Operations at Sally Beauty Holdings, to explore the intersection of marketing, operations, leadership, and innovation. Jennifer shares her journey from Cleveland to Dallas, her experience leading marketing initiatives at 7-Eleven, and how those experiences shaped her approach to driving transformational growth at Sally Beauty. From reimagining the retail experience and supporting professional stylists to leveraging AI for smarter decision-making, Jennifer offers a candid look at what it takes to lead large-scale organizations in rapidly changing industries. Along the way, she discusses the importance of curiosity, authentic leadership, customer-centric thinking, and empowering teams to succeed. Whether you’re a marketer, operator, or business leader, Jennifer’s insights on balancing strategy, execution, and people development provide valuable lessons for navigating growth and change. Learn more about your ad choices. Visit podcastchoices.com/adchoices | 23m 25s | ||||||
| 4/6/26 | Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle✨ | brand managementstorytelling+3 | Julia Melle | Southwest AirlinesLeo Burnett+2 | — | Southwest Airlinesbrand transformation+3 | — | 32m 24s | |
| 2/2/26 | What Brain Health Can Teach Us — With Laura Bloom Gordon✨ | brain healthmarketing+3 | Laura Bloom Gordon | Center for BrainHealth | — | brain healthcognitive reserve+5 | — | 39m 41s | |
| 9/12/25 | Storytelling that Sells and Serves — with Natalie Yancy✨ | storytellingmarketing+3 | Natalie Yancy | — | — | storytellingmarketing+3 | — | 28m 04s | |
| 8/16/25 |  Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese✨ | brand strategystorytelling+3 | Crissy Niese | Tire Discounters | CincinnatiUnited States | Tire Discountersbrand voice+3 | — | 38m 42s | |
| 7/14/25 |  Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker✨ | brand transformationtourism+3 | Jennifer Walker | Visit Dallas | Dallas | Dallasbranding+6 | — | 35m 39s | |
| 4/25/25 |  Helmets Off: How the NFL is Winning with Global Storytelling — with Marissa Solis✨ | global storytellingfan engagement+4 | Marissa Solis | NFLMedium Giant | — | NFLMarissa Solis+5 | — | 38m 32s | |
| 3/26/25 |  Bringing the FIFA World Cup to North Texas — with Monica Paul✨ | FIFA World CupNorth Texas+5 | Monica Paul | FIFA | North TexasDallas | FIFA World CupNorth Texas+8 | — | 37m 47s | |
| 2/26/25 |  Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus✨ | storytellingbranding+3 | Shawn KruggelLizzy Bakhaus | Medium Giant | — | storytelling frameworkauthenticity+3 | — | 44m 48s | |
| 1/23/25 |  From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt✨ | brand marketingstorytelling+4 | Marissa Jarratt | 7-ElevenMedium Giant | — | 7-Elevenbrand marketing+5 | — | 41m 12s | |
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| 1/21/25 |  The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman✨ | authentic storytellingbrand experience+3 | Paige Guzman | Medium GiantLagunitas+1 | — | storytellingbrands+4 | — | 33m 00s | |
| 12/14/24 |  How 105 Moons Sparked the Importance of Every Individual’s Story and Truth in Leadership — with Jackie Insinger | In this episode, Jackie shares her own sparks of leadership inspiration with John Kiker, president of Medium Giant, including: Why having a rich diversity of perspectives — individual stories — can influence better decision-making, greater innovation, and bigger outputs Why we can’t manage through change in today’s VUCA world — and what to do instead The critical impact of psychological safety — and why encouraging courage is necessary for innovation, growth, and success What “Ted Lasso leadership” can show us about the intersection of transparency, authenticity, and positivity How the “power lead” technique can help set a positive tone Why creating smaller finish lines is a game-changer for maintaining momentum Learn more about your ad choices. Visit podcastchoices.com/adchoices | 36m 33s | ||||||
| 11/27/24 |  From Pizza Coupons to PCs: How Insights Drive Stories – with Lance Hill | In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss: How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey Why it takes art and science to fuel storytelling The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer Why playing it safe is clamping down on creativity The role of technology in our current world and how it has changed how we work — and create content Learn more about your ad choices. Visit podcastchoices.com/adchoices | 34m 16s | ||||||
| 11/19/24 |  From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi | In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance The specific qualities she looks for when she’s telling brand stories How she “keeps it real” at Bay Club ay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it How she sees storytelling evolving — why she actually hopes it slows down Learn more about your ad choices. Visit podcastchoices.com/adchoices | 33m 33s | ||||||
| 10/30/24 |  Building Real Stories from the Ground Up – with Joan Cetera | In this episode, Joan shares with John Kiker, president of Medium Giant: How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at Caterpillar How Caterpillar’s brand story has built a name for itself in our culture — right down to actor Ryan Gosling’s cap in The Fall Guy Why a compelling “story arc” is essential for good brand storytelling Why it’s important to get employees excited about their company’s story — and how to do it Why homing in on humor and moments of joy can be a game changer in storytelling Learn more about your ad choices. Visit podcastchoices.com/adchoices | 33m 50s | ||||||
| 10/17/24 |  How a Newsroom Thinks About Storytelling – with Katrice Hardy | In this episode, Katrice shares with John Kiker, president of Medium Giant: What makes a great story from the perspective of an editor How the multifaceted nature of storytelling formats can be used to meet people where they are The surprising correlation between journalism and advertising when it comes to storytelling Why it’s so important to bring light to stories that would otherwise go untold How journalistic storytelling is going to evolve over the next decade Learn more about your ad choices. Visit podcastchoices.com/adchoices | 23m 20s | ||||||
| 10/7/24 |  Elevating the Stories of Black Creators — with Justin Adu | In this episode, Justin sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to life Why having diverse voices across every storytelling platform is important The elements that make for an attention-grabbing, authentic brand story Why outside-the-box thinking and taking risks is worth it How agency collaboration — in and out of the office — is a game changer Learn more about your ad choices. Visit podcastchoices.com/adchoices | 32m 16s | ||||||
| 10/6/24 |  The Magic of Turning Wishes Into Stories – with Kim Elenez | In this episode, Kim sits down with John Kiker, president of Medium Giant, to share: Why authenticity is fundamental to a brand story that has staying power Her “bite, snack, meal” approach to storytelling How micro-moments and unthinkable realities can create extraordinary stories Her perspective for breaking through the clutter and noise Powerful takeaways from wishes granted Learn more about your ad choices. Visit podcastchoices.com/adchoices | 26m 51s | ||||||
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