The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman
About this episode
Paige Guzman discusses the importance of authentic storytelling for brands with John Kiker.
In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters How to appeal to consumers emotionally and deliver content that makes an impact Why brands birthed in boardrooms can be more challenging to build stories around The challenges of finding influencers who have a meaningful connection with the brand Where she sees a huge opportunity for unfulfilled stories in the market Her predictions for how storytelling will evolve over the next five years Learn more about your ad choices. Visit podcastchoices.com/adchoices
People in this episode
Host: John Kiker
Guest: Paige Guzman
Topics covered
- authentic storytelling
- brand experience
- emotional appeal
- influencer marketing
- storytelling evolution
Keywords
- storytelling
- brands
- authenticity
- influencers
- consumer connection
- marketing insights
Mentioned in this episode
Organizations: Medium Giant, Lagunitas, Mezzetta
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- Helmets Off: How the NFL is Winning with Global Storytelling — with Marissa Solis
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