The Tech CEO Building a Free Personal Shopper for Every Aussie
From Give It A Nudge by The Nudge Group
March 13, 2026 · 42 min
About this episode
Steve interviews Richard Stevens about his journey and the impact of Zyft in the retail landscape.
In this episode of Give It A Nudge, Steve sits down with Richard Stevens, the CEO of Zyft. With a rich background in scaling tech businesses, Richard is leading the charge in the ever-changing retail landscape, with AI coming in strong and shaping the way brands and shoppers interact. We take a proper deep dive into Richard’s career, exploring his journey from falling into product management before it was even a recognized field to holding key leadership roles at prominent comparison sites like iSelect and LocalAgentFinder. He unpacks the challenging transition from a hands-on product builder to a CEO, explaining how he learned to let go of the day-to-day execution to focus on scaling a vision. Richard also shares how taking a five-month family road trip across Australia helped him reset before stepping into Zyft with a clear perspective. The conversation centers on how Zyft is helping empower both consumers and retailers to make informed decisions, whether it’s purchasing smarter or promoting products more effectively. Richard explains the mechanics of Zyft’s browser extension and app, which act as a silent shopping assistant scanning over 140 million products across 50,000…
People in this episode
Host: Steve
Guest: Richard Stevens
Topics covered
- AI in retail
- personal shopping
- tech entrepreneurship
- consumer empowerment
- product management
- business scaling
Keywords
- Zyft
- personal shopper
- AI
- retail
- product management
- consumer decisions
- browser extension
Mentioned in this episode
Organizations: Zyft, iSelect, LocalAgentFinder
Places: Australia
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