Can AI help bring underrepresented languages onto the global map?
From Globally Speaking by RWS
March 5, 2026
About this episode
Three women discuss how AI can help bring underrepresented languages to the global stage while emphasizing the importance of human expertise.
This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections. On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Porto), Joy Ngaphu (Senior Associate Language Specialist for African languages), & Jen Jooste (Talent Manager based in Cape Town). Together, they share powerful insights on: • How AI can put less-spread languages on the global map • Adapting communication styles based on context/age • Why governments are racing to catch up with tech • Why local-feeling apps often win in local markets P.S. Joy's greeting rituals in Xhosa blew our minds! Don't miss this part! Happy International Women's Day! 👩💻 👩💻 👩💻
People in this episode
Host: Francesca Farrell
Guests: Joana Alarcão, Joy Ngaphu, Jen Jooste
Topics covered
- AI and language
- underrepresented languages
- global communication
- cultural insights
- technology and government
- local markets
Keywords
- AI
- language
- cultural connections
- global map
- communication styles
- local apps
- women in tech
Mentioned in this episode
Organizations: RWS
Places: Porto, Cape Town
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