Can AI help bring underrepresented languages onto the global map?

Can AI help bring underrepresented languages onto the global map?

March 5, 2026

About this episode

Three women discuss how AI can help bring underrepresented languages to the global stage while emphasizing the importance of human expertise.

This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections. On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Porto), Joy Ngaphu (Senior Associate Language Specialist for African languages), & Jen Jooste (Talent Manager based in Cape Town). Together, they share powerful insights on: • How AI can put less-spread languages on the global map • Adapting communication styles based on context/age • Why governments are racing to catch up with tech • Why local-feeling apps often win in local markets P.S. Joy's greeting rituals in Xhosa blew our minds! Don't miss this part! Happy International Women's Day! 👩‍💻 👩‍💻 👩‍💻

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