Globally Speaking

"Some brands are really proud - they have thousands and thousands of pages in hundreds of languages. But nobody reads them. Gone are the days when you were translating for the sake of it.” Ben Faes, CEO of RWS, joins the Cultural Intelligence Podcast for a conversation on what’s reshaping global brand strategy - and why Cultural Intelligence is now fundamental to succeed. In this episode: * Why one message no longer works everywhere - and why “American cachet” no longer carries the weight it once did * How leading global brands stay recognizable without sounding the same everywhere - and why translation alone leaves value on the table * Why automating everything is the fastest route to creating content nobody reads - and how AI is changing expectations around quality and relevance This episode explores AI volume versus AI value, meaning at scale, and meeting audiences where they are.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide. Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI’s speed and efficiency without losing the cultural nuance and human touch that make brand stories magical. Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola’s ‘The Holiday Magic is Coming’, they dive into the risks and opportunities for brands navigating this new era. How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand’s stories resonate in a world where creativity and technology go hand in hand.

Happy International Women's Day! In this special Globally Speaking episode, our host Amanda Newton, President of Global Content Services at RWS, sits down with three remarkable leaders in AI and technology: • Pia F. Bresnan, Senior Globalization Manager at Uber • Giselle Tran, Senior Manager, Language Experience & Technology at Sage • Jennifer Vela-Valido, Localization Quality Program & Innovation Manager at Spotify and Chapters Program Director at Women in Localization Together on this special episode, they explore their unique career journeys, the challenges they've overcome, and the triumphs they've celebrated in an industry long dominated by men. Hear their perspectives on how women and gender-diverse individuals can shape the future of AI, advocating for equitable representation, and ensuring technology serves diverse global communities. Gain insights into navigating gender biases, fostering inclusivity, and the importance of curiosity and mentorship. Join us for an inspiring conversation on resilience, leadership, and the power of representation. Be part of the movement to foster a more inclusive and innovative tech industry this International Women’s Day!

In this episode of the Globally Speaking Podcast, Cassandra Prieto, Sr. Director, Client Services at RWS, and Dominique Biliato, VP of Learning Operations at SAI360, discuss how SAI360 is leveraging AI to revolutionize the eLearning space and enhance customer benefits. Dominique shares how SAI360 empowers organizations worldwide with integrated ethics, governance, risk, and compliance software, supported by an extensive eLearning library in over 70 languages. She dives deep into the transformative role of AI in compliance and ethics training, addressing both the challenges and the rewards of incorporating AI into their operations, and also reveals how adopting Evolve by RWS has helped them stay at the forefront of the AI revolution. Discover all the innovative trends reshaping eLearning, from the rise of microlearning to the use of AI for translation and content creation, all while maintaining stringent quality and compliance standards. Dominique also offers insights for the next generation of localization professionals, emphasizing how technology can help create scalable, future-ready processes.

In this new episode of Globally Speaking, host Lenny Grinberg, VP of Sales at RWS, sits down with Christopher Auteberry, Director of Commercial Learning and Development for Americas at Hyatt Hotels, and Dave Romero, Co-founder and President of Unboxed Training & Technology. They recount their unexpected meeting at a Learning & Development event that sparked a powerful partnership, leading to a transformative collaboration where Unboxed and RWS supported Christopher in crafting and localizing a comprehensive learning and development strategy for Hyatt’s global workforce. Join them as they explore the essential role of building meaningful professional connections. You’ll be inspired by their journey and insights, and as a special bonus at the end of the episode, hear their contrasting views on AI in today’s fast-changing landscape. Tune in for insights and stories that highlight how true partnerships can drive success!

How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content? The stakes are high for businesses looking to implement AI and large language models (LLMs) – almost half (47%) experience at least one AI project failure. In this new episode of the Globally Speaking Podcast dedicated to the theme of content confidence, Frank Closset, Head of R&D for Tridion at RWS, and Emma Fisher, VP of Global Marketing at RWS, discuss how Retrieval Augmented Generation (RAG) could be the key to cultivating customer trust. Discover more about [Tridion Docs](https://www.rws.com/content-management/tridion/tridion-docs-best-ccms/?utm_campaign=Tridion&utm_content=305052678&utm_medium=social&utm_source=linkedin&hss_channel=lcp-12582389) Learn more about the future of human-machine collaboration and our philosophy on the power of the two combined, which we call [Genuine Intelligence](https://www.rws.com/about/genuine-intelligence/).

This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio. Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the first part of the episode. The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: [Trados](https://www.trados.com/)

Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them. This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information humans have, such as visual or auditory information. So we cannot achieve true intelligence by training a model purely with language data. Listen to our latest Globally Speaking episode as Marina Pantcheva and Emma Fisher dive deep into the theme of ‘GENUINE INTELLIGENCE™’, and discover why we need to use AI as a tool that enhances human capabilities but does not replace them. Download your report on GENUINE INTELLIGENCE™, the future of human-machine collaboration: https://hubs.ly/Q02ChdfX0