About this episode

Shannon McKinstrie shares her journey of discovering the value in her social media posts and how it led to unexpected opportunities.

For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting. So, I started posting a little more, showed up in stories, and took people along on my journey, and suddenly I'm getting people asking me, “How do I work with you? Will you come into my office? I'll pay you.” All I was doing was documenting something I did not find valuable or interesting, but it was valuable and intere...

People in this episode

Host: Shannon McKinstrie

Topics covered

• social media
• value creation
• personal branding
• entrepreneurship
• storytelling

Keywords

• social media
• Instagram
• value
• documenting
• entrepreneurship
• marketing

More episodes of Good Content with Shannon McKinstrie

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• Insider Style Content is Taking Over Social Media · July 14, 2026 · 15 min
• Three Things To Set Up Before Your Content Goes Viral · June 30, 2026 · 11 min
• Your Boring Life Moments are the Shortcut to Success · June 23, 2026 · 12 min
• Identity Maxxing Will Help You Find Your Ideal Audience · June 16, 2026 · 13 min

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