Good Content with Shannon McKinstrie
by Shannon McKinstrie
Is this your podcast?Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for providing actionable insights that help entrepreneurs navigate the complexities of d…
Insights from recent episode analysis
Audience Interest
- social media strategies
- entrepreneurship insights
Podcast Focus
- social media content creation
- real-time marketing advice
Publishing Consistency
- weekly episodes
- active for two years
Platform Reach
- specific platforms not detected
- no follower count available
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 25 chart positions in 25 markets.
By chart position
- 🇺🇸US · Marketing#16300K to 1M
- 🇨🇦CA · Marketing#16300K to 1M
- 🇦🇺AU · Marketing#19300K to 1M
- 🇩🇪DE · Marketing#20300K to 1M
- 🇯🇵JP · Marketing#1441K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
393K to 1.3M🎙 Daily cadence·110 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
1.3M to 4.4M🇺🇸23%🇨🇦23%🇦🇺23%+22 more - Active Followers
Loyal subscribers who consistently listen
393K to 1.3M4.2K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 23 epsHost
Recent guests
No guests detected in recent episodes.
Recent episodes
Have More Conversations and Let Your Audience Shape Your Content
Jul 28, 2026
16m 57s
Fill in the Blanks and Start Sharing Your Insider Knowledge
Jul 21, 2026
8m 25s
Insider Style Content is Taking Over Social Media
Jul 14, 2026
14m 30s
Discover What’s Valuable Once You Start Posting
Jul 7, 2026
10m 54s
Three Things To Set Up Before Your Content Goes Viral
Jun 30, 2026
10m 46s
Social Links & Contact
Official channels & resources
Official Website
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RSS Feed
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 7/28/26 |  Have More Conversations and Let Your Audience Shape Your Content | If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real cont... | 16m 57s | ||||||
| 7/21/26 | content creationinsider knowledge+3 | — | — | — | content ideasprompts+3 | — | 8m 25s | ||
| 7/14/26 | content creationsocial media+3 | — | — | — | content creationsocial media+3 | — | 14m 30s | ||
| 7/7/26 | social mediavalue creation+3 | — | — | — | social mediaInstagram+4 | — | 10m 54s | ||
| 6/30/26 | content creationsocial media strategy+3 | — | — | — | viral contentInstagram+3 | — | 10m 46s | ||
| 6/23/26 | social mediacontent creation+3 | — | — | — | boring life momentssocial media content+3 | — | 12m 02s | ||
| 6/16/26 | identity maxxingaudience engagement+3 | — | — | — | identity maxxingInstagram+3 | — | 12m 30s | ||
| 6/9/26 | making moneyentrepreneurship+3 | — | — | — | money makingviral reels+4 | — | 15m 05s | ||
| 6/2/26 | content creationcreativity+3 | — | — | — | content ideascreative slump+3 | — | 16m 15s | ||
| 5/26/26 | social media growthyapping videos+3 | — | — | — | yapping videossocial media+3 | — | 15m 21s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 5/19/26 | intellectual propertycontent copying+4 | — | — | — | intellectual propertycontent copying+4 | — | 13m 37s | ||
| 5/12/26 | Instagram Storiessales funnel+3 | — | — | — | Instagram Storiessales funnel+5 | — | 15m 52s | ||
| 5/5/26 | hooksstorytelling+3 | — | — | — | video marketingkeynote speaker+3 | — | 19m 02s | ||
| 4/28/26 | content creationsocial media marketing+3 | — | — | — | hooksInstagram+5 | — | 10m 16s | ||
| 4/21/26 | consistencyoverthinking+3 | — | — | — | memorablecontent strategy+3 | — | 14m 57s | ||
| 4/14/26 | content marketinghuman connection+3 | — | — | — | content that sellsInstagram+3 | — | 16m 46s | ||
| 4/7/26 | content creationsocial media engagement+3 | — | — | — | content creationsocial media+5 | — | 13m 25s | ||
| 3/31/26 | content ideasaudience engagement+3 | — | RedditYouTube+2 | — | content ideasaudience+5 | — | 16m 56s | ||
| 3/24/26 | video contentsocial media+3 | — | — | — | Reelsviews+3 | — | 12m 07s | ||
| 3/17/26 | social mediaguru advice+3 | — | — | — | social mediaguru advice+3 | — | 11m 30s | ||
| 3/10/26 | viral contentvideo marketing+3 | — | consignment shop | — | viral reelscontent creation+3 | — | 8m 45s | ||
| 3/3/26 | content creationidentity+3 | — | — | — | contentreflection+5 | — | 11m 58s | ||
| 2/24/26 | Instagram reachengagement+3 | — | InstagramCreators account | — | Instagramreach+5 | — | 13m 16s | ||
| 2/17/26 | Instagram marketingengagement strategies+3 | — | — | — | Instagramengagement+5 | — | 15m 32s | ||
| 2/10/26 | Use Identity Driven Content to Connect and Engage with Your Audience | This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leaning into your own identity, looking at viral examples to break down the differences. I’m sharing a client win from a recent viral reel and we’ll talk about why sharing your unique perspectives and experiences are the key to standing out online. In this... | 18m 41s | ||||||
Showing 25 of 125
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for providing actionable insights that help entrepreneurs navigate the complexities of digital marketing. "Good Content with Shannon McKinstrie" stands out by combining a relaxed, conversational format with practical advice on business and marketing. Each episode features Shannon addressing current trends, answering listener questions, and dissecting effective social media strategies, all while encouraging a casual atmosphere with a glass of wine or a latte. The podcast attracts a diverse audience of entrepreneurs and business professionals looking to enhance their social media presence. Listeners gain immediate value through Shannon's straightforward guidance, empowering them to implement successful content strategies without the overwhelm typically associated with social media marketing.
By the numbers
- Total followers: 4.2K
- Total plays: 315K
- Total reviews: 146
Platforms
Castbox
- Followers: 104
- Plays: 2.3K
YouTube
- Subscribers: 3.9K
- Views: 312K
- Videos: 316
Podcast App
- Followers: 151
- Reviews: 146
Podcast Republic
- Followers: 6
Audience
adults, professionals
Key insights
What the show covers
- social media content creation
- real-time marketing advice
- business and entrepreneurship tips
- cutting through social media noise
Audience interests
- social media strategies
- entrepreneurship insights
- marketing trends
- business growth techniques
Platform reach
- specific platforms not detected
- no follower count available
- potentially limited distribution
- unknown audience engagement
Publishing consistency
- weekly episodes
- active for two years
- total of 110 episodes
- reliable content delivery
Chart history for Good Content with Shannon McKinstrie
Peaked at #16 in United States, currently #16 in United States.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United States | — | #16 | #16 | — |
| Canada | — | #16 | #16 | — |
| PE | — | #16 | #16 | — |
| Australia | — | #19 | #19 | — |
| Germany | — | #20 | #20 | — |
| New Zealand | — | #25 | #25 | — |
| Finland | — | #26 | #26 | — |
| Denmark | — | #28 | #28 | — |
| KE | — | #33 | #33 | — |
| South Africa | — | #43 | #43 | — |
| AR | — | #44 | #44 | — |
| NG | — | #66 | #66 | — |
| Ireland | — | #81 | #81 | — |
| IL | — | #89 | #89 | — |
| TH | — | #93 | #93 | — |
| AT | — | #108 | #108 | — |
| CZ | — | #111 | #111 | — |
| CO | — | #111 | #111 | — |
| BE | — | #112 | #112 | — |
| HU | — | #131 | #131 | — |
Chart Positions
26 placements across 25 markets.
Chart Positions
26 placements across 25 markets.