Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s...
AI overview.Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for prov…
Insights from recent episode analysis
On the show
- Shannon McKinstrie30 eps
Audience Interest
- social media strategies
- entrepreneurship insights
Podcast Focus
- social media content creation
- real-time marketing advice
Publishing Consistency
- weekly episodes
- active for two years
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 3 signals.
Built from
By chart position
- 🇺🇸United States · MarketingHOME#1625K to 134K
- 🇳🇿New Zealand · Marketing#21.4K to 7.7K
- 🇬🇧United Kingdom · Marketing#231.1K to 5.7K
- 🇮🇳India · Marketing#25682 to 3.6K
- 🇦🇷AR · Marketing#9543 to 2.9K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
30K to 161K🎙 ~2x weekly·130 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
61K to 321K🇺🇸83%🇳🇿5%🇬🇧4%+4 more - Active Followers
Loyal subscribers who consistently listen
33K to 177K261 real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/27/26 | My Go-To Hacks and Tools That Make it EASY To Publish Your Content | I’ve compiled all of my favorite content creation hacks into one episode and you don’t want to miss this, because these tools can be your lifeline for saving time and actually tapping post on your next piece of content. I’ve found simple user-friendly tools that make it easy to create and organize your content so you aren’t spending hours editing or getting lost in complicated apps. You’ll find a nice mix of free apps and some paid tools that are going to make content creation so much easier ... | 14m 12s | ||||||
| 10/20/26 | How to Show Up Online When Life Gets Tough | This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve experienced this and you can relate, or if you haven’t had that experience, I hope this gives you some advice and permission to do what’s best for you, whether its pressing pause, slowing down, or getting extra support. Social media can be deceiving, it looks like everyone is always on and everything is business as usua... | 17m 19s | ||||||
| 10/13/26 | Building a World for Your Brand on Social Media | I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by showing you what it means to create an entire world around your brand. We’ll talk about inviting your audience into your world through your content and Instagram stories, making your brand a place people actually want to revisit, just like their favorite tv show. Plus, I’m sharing examples from big brands to show how they’ve buil... | 14m 32s | ||||||
| 10/6/26 | The Simple Editing Process for Reels That Saves Me Hours Each Week | Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editing reels faster by leaning on the Edits app and using templates, and we’ll discuss duplicating projects and saving your favorite sounds and fonts so you’re always ready to create. I’ll also show you how to incorporate the RISE method to create irresistible hooks for reels, keeping the content creation process simple, saving yo... | 14m 23s | ||||||
| 9/29/26 | You Need a Content Schedule That Works For Your Life | Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid posting heavy content on Friday, leaning into content that is low lift and a little more fun. I actually plan out all my content in a way that fits into my busy schedule and I have some advice to share when it comes to posting routines and squeezing content into your busy workdays. I have some ideas for low lift, low en... | 12m 04s | ||||||
| 9/22/26 | Creating Content For An Interest Based Algorithm | Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going... | 8m 41s | ||||||
| 9/15/26 | Two Types of Reels to Turn Viral Views into New Followers | If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers. I have found two types of reels that consistently bring in new followers, a signature series and what I like to call a “that’s me!” reel. We’ll talk about why I love these two types of reels so much and I’ll share how my new signature series is ... | 10m 59s | ||||||
| 9/8/26 | content creationInstagram growth+3 | — | ManyChat | — | Instagramcontent creation+5 | — | 15m 29s | ||
| 9/1/26 | niche marketingsocial media engagement+3 | — | — | — | nichesocial media+3 | — | 15m 03s | ||
| 8/25/26 | conversational expertvideo content+3 | — | — | — | conversational expertvideo marketing+3 | — | 13m 48s | ||
| 8/18/26 | trial reelspersonalized content+3 | — | — | — | trial reelspersonalized content+3 | — | 13m 05s | ||
| 8/11/26 | imposter syndromeethical marketing+3 | — | — | — | imposter syndromeethical marketing+5 | — | 17m 17s | ||
| 8/4/26 | brand dealsonline presence+3 | — | — | — | brand dealsonline marketing+3 | — | 19m 36s | ||
| 7/28/26 | conversationsaudience engagement+3 | — | — | — | content strategyaudience feedback+3 | — | 16m 57s | ||
| 7/21/26 | content creationinsider knowledge+3 | — | — | — | content ideasprompts+3 | — | 8m 25s | ||
| 7/14/26 | content creationsocial media+3 | — | — | — | content creationsocial media+3 | — | 14m 30s | ||
| 7/7/26 | social mediavalue creation+3 | — | — | — | social mediaInstagram+4 | — | 10m 54s | ||
| 6/30/26 | content creationsocial media strategy+3 | — | — | — | viral contentInstagram+3 | — | 10m 46s | ||
| 6/23/26 | social mediacontent creation+3 | — | — | — | boring life momentssocial media content+3 | — | 12m 02s | ||
| 6/16/26 | identity maxxingaudience engagement+3 | — | — | — | identity maxxingInstagram+3 | — | 12m 30s | ||
| 6/9/26 | making moneyentrepreneurship+3 | — | — | — | money makingviral reels+4 | — | 15m 05s | ||
| 6/2/26 | content creationcreativity+3 | — | — | — | content ideascreative slump+3 | — | 16m 15s | ||
| 5/26/26 | social media growthyapping videos+3 | — | — | — | yapping videossocial media+3 | — | 15m 21s | ||
| 5/19/26 | intellectual propertycontent copying+4 | — | — | — | intellectual propertycontent copying+4 | — | 13m 37s | ||
| 5/12/26 | Instagram Storiessales funnel+3 | — | — | — | Instagram Storiessales funnel+5 | — | 15m 52s | ||
| 5/5/26 | hooksstorytelling+3 | — | — | — | video marketingkeynote speaker+3 | — | 19m 02s | ||
| 4/28/26 | content creationsocial media marketing+3 | — | — | — | hooksInstagram+5 | — | 10m 16s | ||
| 4/21/26 | consistencyoverthinking+3 | — | — | — | memorablecontent strategy+3 | — | 14m 57s | ||
| 4/14/26 | content marketinghuman connection+3 | — | — | — | content that sellsInstagram+3 | — | 16m 46s | ||
| 4/7/26 | content creationsocial media engagement+3 | — | — | — | content creationsocial media+5 | — | 13m 25s | ||
| 3/31/26 | content ideasaudience engagement+3 | — | RedditYouTube+2 | — | content ideasaudience+5 | — | 16m 56s | ||
| 3/24/26 | video contentsocial media+3 | — | — | — | Reelsviews+3 | — | 12m 07s | ||
| 3/17/26 | social mediaguru advice+3 | — | — | — | social mediaguru advice+3 | — | 11m 30s | ||
| 3/10/26 | viral contentvideo marketing+3 | — | consignment shop | — | viral reelscontent creation+3 | — | 8m 45s | ||
| 3/3/26 | content creationidentity+3 | — | — | — | contentreflection+5 | — | 11m 58s | ||
| 2/24/26 | Instagram reachengagement+3 | — | InstagramCreators account | — | Instagramreach+5 | — | 13m 16s | ||
| 2/17/26 | Instagram marketingengagement strategies+3 | — | — | — | Instagramengagement+5 | — | 15m 32s | ||
Showing 37 of 130
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Similar Audience Demographics
Podcasts that attract a similar listener profile
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
The Amy Porterfield Show
Amy Porterfield
The Jasmine Star Show
Jasmine Star
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Earn Your Happy
Lori Harder | YAP Media
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher
The Mind Your Business Podcast
James Wedmore
Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for providing actionable insights that help entrepreneurs navigate the complexities of digital marketing. "Good Content with Shannon McKinstrie" stands out by combining a relaxed, conversational format with practical advice on business and marketing. Each episode features Shannon addressing current trends, answering listener questions, and dissecting effective social media strategies, all while encouraging a casual atmosphere with a glass of wine or a latte. The podcast attracts a diverse audience of entrepreneurs and business professionals looking to enhance their social media presence. Listeners gain immediate value through Shannon's straightforward guidance, empowering them to implement successful content strategies without the overwhelm typically associated with social media marketing.
By the numbers
- Total followers: 4.2K
- Total plays: 315K
- Total reviews: 146
Platforms
Castbox
- Followers: 104
- Plays: 2.3K
YouTube
- Subscribers: 3.9K
- Views: 312K
- Videos: 316
Podcast App
- Followers: 151
- Reviews: 146
Podcast Republic
- Followers: 6
Audience
adults, professionals
Key insights
What the show covers
- social media content creation
- real-time marketing advice
- business and entrepreneurship tips
- cutting through social media noise
Audience interests
- social media strategies
- entrepreneurship insights
- marketing trends
- business growth techniques
Platform reach
- specific platforms not detected
- no follower count available
- potentially limited distribution
- unknown audience engagement
Publishing consistency
- weekly episodes
- active for two years
- total of 110 episodes
- reliable content delivery
Chart history for Good Content with Shannon McKinstrie
Peaked at #2 in New Zealand, top 10 in 2 of 33 tracked markets, currently #2 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | — | #2 | #2 | — |
| AR | — | #9 | #9 | — |
| United States | — | #16 | #16 | — |
| AE | — | #17 | #17 | — |
| KE | — | #18 | #18 | — |
| CH | — | #19 | #19 | — |
| CO | — | #21 | #21 | — |
| United Kingdom | — | #23 | #23 | — |
| India | — | #25 | #25 | — |
| South Africa | — | #27 | #27 | — |
| TR | — | #30 | #30 | — |
| Norway | — | #41 | #41 | — |
| HU | — | #45 | #45 | — |
| Australia | — | #49 | #49 | — |
| Finland | — | #59 | #59 | — |
| Mexico | — | #59 | #59 | — |
| Canada | — | #60 | #60 | — |
| SG | — | #63 | #63 | — |
| Denmark | — | #70 | #70 | — |
| New Zealand | — | #72 | #72 | — |
Chart Positions
33 placements across 31 markets.
Chart Positions
33 placements across 31 markets.