Good Content with Shannon McKinstrie
by Shannon McKinstrie
Is this your podcast?Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for providing actionable insights that help entrepreneurs navigate the complexities of d…
Insights from recent episode analysis
Audience Interest
- social media strategies
- entrepreneurship insights
Podcast Focus
- social media content creation
- real-time marketing advice
Publishing Consistency
- weekly episodes
- active for two years
Platform Reach
- specific platforms not detected
- no follower count available
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 33 chart positions in 33 markets.
By chart position
- 🇨🇦CA · Marketing#13300K to 1M
- 🇦🇺AU · Marketing#13300K to 1M
- 🇺🇸US · Marketing#25100K to 300K
- 🇬🇧GB · Marketing#31100K to 300K
- 🇮🇹IT · Marketing#3530K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
341K to 1.1M🎙 Daily cadence·130 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1.1M to 3.7M🇨🇦27%🇦🇺27%🇺🇸8%+30 more - Active Followers
Loyal subscribers who consistently listen
625K to 2.0M4.2K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 23 epsHost
Recent guests
No guests detected in recent episodes.
Recent episodes
Feeling Excited About Content Creation Changes Everything
Sep 8, 2026
15m 29s
Start Thinking Outside Your Niche
Sep 1, 2026
15m 03s
The Rise of the Conversational Expert
Aug 25, 2026
13m 48s
Create Trial Reels that Turn Viewers into Followers with Personalized Content
Aug 18, 2026
13m 05s
Make More Sales by Building Trust with Your Audience
Aug 11, 2026
17m 17s
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/8/26 | Feeling Excited About Content Creation Changes Everything | If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build ... | 15m 29s | ||||||
| 9/1/26 | Start Thinking Outside Your Niche | If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll b... | 15m 03s | ||||||
| 8/25/26 | The Rise of the Conversational Expert | This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficul... | 13m 48s | ||||||
| 8/18/26 | Create Trial Reels that Turn Viewers into Followers with Personalized Content | I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling prod... | 13m 05s | ||||||
| 8/11/26 | Make More Sales by Building Trust with Your Audience | We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two key marketing strategies that no one else is talking about (building trust and sharing your values) that made this sale a major success. PS. I’m sharing everything, how many emails went out, social media posts, how many story views I had, and how mu... | 17m 17s | ||||||
| 8/4/26 | How to Get Noticed Online for Brand Deal Opportunities | Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been interested in them before today. I’ve got a lot of insider advice from some of my closest friends so you’re going to walk away from this episode with tons of little golden nuggets. We’ll talk about optimizing your profile so you’re easy to reach, creating a media kit, and I even have a few ideas for cold pitching if you want ... | 19m 36s | ||||||
| 7/28/26 | Have More Conversations and Let Your Audience Shape Your Content | If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real cont... | 16m 57s | ||||||
| 7/21/26 | content creationinsider knowledge+3 | — | — | — | content ideasprompts+3 | — | 8m 25s | ||
| 7/14/26 | content creationsocial media+3 | — | — | — | content creationsocial media+3 | — | 14m 30s | ||
| 7/7/26 | social mediavalue creation+3 | — | — | — | social mediaInstagram+4 | — | 10m 54s | ||
| 6/30/26 | content creationsocial media strategy+3 | — | — | — | viral contentInstagram+3 | — | 10m 46s | ||
| 6/23/26 | social mediacontent creation+3 | — | — | — | boring life momentssocial media content+3 | — | 12m 02s | ||
| 6/16/26 | identity maxxingaudience engagement+3 | — | — | — | identity maxxingInstagram+3 | — | 12m 30s | ||
| 6/9/26 | making moneyentrepreneurship+3 | — | — | — | money makingviral reels+4 | — | 15m 05s | ||
| 6/2/26 | content creationcreativity+3 | — | — | — | content ideascreative slump+3 | — | 16m 15s | ||
| 5/26/26 | social media growthyapping videos+3 | — | — | — | yapping videossocial media+3 | — | 15m 21s | ||
| 5/19/26 | intellectual propertycontent copying+4 | — | — | — | intellectual propertycontent copying+4 | — | 13m 37s | ||
| 5/12/26 | Instagram Storiessales funnel+3 | — | — | — | Instagram Storiessales funnel+5 | — | 15m 52s | ||
| 5/5/26 | hooksstorytelling+3 | — | — | — | video marketingkeynote speaker+3 | — | 19m 02s | ||
| 4/28/26 | content creationsocial media marketing+3 | — | — | — | hooksInstagram+5 | — | 10m 16s | ||
| 4/21/26 | consistencyoverthinking+3 | — | — | — | memorablecontent strategy+3 | — | 14m 57s | ||
| 4/14/26 | content marketinghuman connection+3 | — | — | — | content that sellsInstagram+3 | — | 16m 46s | ||
| 4/7/26 | content creationsocial media engagement+3 | — | — | — | content creationsocial media+5 | — | 13m 25s | ||
| 3/31/26 | content ideasaudience engagement+3 | — | RedditYouTube+2 | — | content ideasaudience+5 | — | 16m 56s | ||
| 3/24/26 | video contentsocial media+3 | — | — | — | Reelsviews+3 | — | 12m 07s | ||
Showing 25 of 131
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Shannon McKinstrie is an independent podcast creator known for her expertise in social media strategy and content marketing. She has built a reputation for providing actionable insights that help entrepreneurs navigate the complexities of digital marketing. "Good Content with Shannon McKinstrie" stands out by combining a relaxed, conversational format with practical advice on business and marketing. Each episode features Shannon addressing current trends, answering listener questions, and dissecting effective social media strategies, all while encouraging a casual atmosphere with a glass of wine or a latte. The podcast attracts a diverse audience of entrepreneurs and business professionals looking to enhance their social media presence. Listeners gain immediate value through Shannon's straightforward guidance, empowering them to implement successful content strategies without the overwhelm typically associated with social media marketing.
By the numbers
- Total followers: 4.2K
- Total plays: 315K
- Total reviews: 146
Platforms
Castbox
- Followers: 104
- Plays: 2.3K
YouTube
- Subscribers: 3.9K
- Views: 312K
- Videos: 316
Podcast App
- Followers: 151
- Reviews: 146
Podcast Republic
- Followers: 6
Audience
adults, professionals
Key insights
What the show covers
- social media content creation
- real-time marketing advice
- business and entrepreneurship tips
- cutting through social media noise
Audience interests
- social media strategies
- entrepreneurship insights
- marketing trends
- business growth techniques
Platform reach
- specific platforms not detected
- no follower count available
- potentially limited distribution
- unknown audience engagement
Publishing consistency
- weekly episodes
- active for two years
- total of 110 episodes
- reliable content delivery
Chart history for Good Content with Shannon McKinstrie
Peaked at #2 in HU, top 10 in 2 of 36 tracked markets, currently #2 in HU.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| HU | — | #2 | #2 | — |
| TR | — | #10 | #10 | — |
| AR | — | #11 | #11 | — |
| Canada | — | #13 | #13 | — |
| Australia | — | #13 | #13 | — |
| PH | — | #13 | #13 | — |
| Finland | — | #15 | #15 | — |
| South Africa | — | #18 | #18 | — |
| United States | — | #25 | #25 | — |
| HU | — | #26 | #26 | — |
| United Kingdom | — | #31 | #31 | — |
| Italy | — | #35 | #35 | — |
| CZ | — | #43 | #43 | — |
| New Zealand | — | #44 | #44 | — |
| IL | — | #55 | #55 | — |
| BE | — | #66 | #66 | — |
| CO | — | #66 | #66 | — |
| Norway | — | #71 | #71 | — |
| Sweden | — | #73 | #73 | — |
| CH | — | #80 | #80 | — |
Chart Positions
36 placements across 33 markets.
Chart Positions
36 placements across 33 markets.