This Instagram Story Strategy Became My Biggest Sales Funnel

This Instagram Story Strategy Became My Biggest Sales Funnel

May 12, 2026 · 16 min · Episode 113

About this episode

Shannon McKinstrie shares her proven Instagram Stories strategy that has become her biggest sales funnel, detailing how to engage followers and structure stories effectively.

Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also to...

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