Google Ads August Update: Target ROAS & CPA Is Changing - Your Campaigns Will Spend More If You Do Nothing
About this episode
This episode discusses changes to Target ROAS and Target CPA in Google Ads and their implications for campaign performance.
Send us Fan Mail Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed....
More episodes of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
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- Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
- Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
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