Margin Bidding vs POAS in Google Ads: Why Grouping by Margin Isn't the Same as Bidding for Profit
About this episode
This episode discusses the pitfalls of grouping campaigns by product margin versus actual profit bidding in Google Ads.
Send us Fan Mail Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable. Shipping costs by location, bulk purchase quantities, return rates, and ...
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