Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands

Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands

From Google Ads Unleashed | Winning Strategies for E-Commerce Marketers by Jeremy Young

April 26, 2026 · 8 min · Season 3 · Episode 140

About this episode

In this episode, Jeremy Young discusses the implications of the recent Google Ads budget pacing update on ad scheduling for advertisers.

Send us Fan Mail Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. The change means your daily budget is now spread across 30.4 day...

People in this episode

Host: Jeremy Young

Topics covered

  • Google Ads
  • budget pacing
  • ad scheduling
  • e-commerce marketing
  • advertising strategies

Keywords

  • Google Ads
  • budget pacing
  • ad scheduling
  • e-commerce
  • advertising
  • B2B campaigns
  • daily budget

Mentioned in this episode

Organizations: Google

More episodes of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Explore listener stats, chart rankings, contacts and more on the Google Ads Unleashed | Winning Strategies for E-Commerce Marketers podcast page.