Google Local Services Ads Explained: What They Are, How They Work & How to Get Started

Google Local Services Ads Explained: What They Are, How They Work & How to Get Started

April 19, 2026 · 13 min · Season 3 · Episode 139

About this episode

This episode explains Google Local Services Ads, their benefits, and how to set them up effectively.

Send us Fan Mail Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads. Learn how to get set up step by step, from linking ...

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