The Imperative of Joy with Lianna Patch

About this episode

Lianna Patch discusses the role of humor in business and the impact of AI on copywriting while addressing themes of joy, depression, and burnout.

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make customers pause, smile, and click (in that order). She’s written for Freshbooks, Igloo, Manly Bands, Loop Returns, Flaviar, and ProductHype, and regularly speaks at ecommerce and software conferences around the world, even when they ask her not to. Lianna joined us to discuss why humour and “makin’ em laugh” makes business fun and creative. Of course, we couldn’t have a convo about copywriting without discussing the impact of AI on writing, and the existential weight of the industry on the craft. We get into candid territory about depression, burnout, and structuring work around unpredictable energy flows. How might we bring more joy and laughter to the insanity of the everyday ebb and flow of our experience? Links Punchline Copy Creators & Guests Marie Poulin - Host Benjamin Borowski - Host Lianna Patch - Guest

People in this episode

Hosts: Marie Poulin, Benjamin Borowski

Guest: Lianna Patch

Topics covered

• humor in business
• copywriting
• AI impact on writing
• depression
• burnout
• joy in work

Keywords

• conversion copywriter
• humor
• AI writing
• business creativity
• depression
• burnout
• joy

Mentioned in this episode

Organizations: Freshbooks, Igloo, Manly Bands, Loop Returns, Flaviar, ProductHype, Punchline Copy

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