How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader
From Grit by Kleiner Perkins
December 22, 2025 · 50 min · Episode 274
About this episode
James Cadwallader discusses how brands can maintain visibility in an AI-driven landscape.
What happens when AI becomes your most influential referrer? As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models. On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines. Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins Connect with James Cadwallader X: https://x.com/thejamescad?lang=en LinkedIn: https://www.linkedin.com/in/jsca/ Connect with Ilya Fushman X: https://x.com/ilyaf LinkedIn: https://www.linkedin.com/in/ilyafushman/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: grit@kleinerperkins.com Follow on LinkedIn: https://www.linkedin.com/company/kpgrit Follow on X: https://x.com/KPGrit Learn more about Kleiner Perkins: https://www.kleinerperkins.com/
People in this episode
Guest: James Cadwallader
Topics covered
- AI
- brand visibility
- consumer behavior
- SaaS
- marketing strategy
Keywords
- AI
- brand narrative
- visibility
- SaaS
- marketing
Mentioned in this episode
Organizations: Profound, Eight Sleep, MongoDB
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