31. Gritty Is the New Pretty: How Tragedy Changed My Trajectory, Host Krystle Edwards
About this episode
Krystle Edwards shares her personal journey of transformation following the loss of her best friend, detailing the origins of her nonprofit and the philosophy behind 'gritty is the new pretty'.
In this episode we celebrate 30 episodes, 5,000+ downloads., heard in 29+ countries. And since we're celebrating all that Gritty Is the New Pretty has become…I'm taking you back to where it actually started. My leadership journey wasn't linear or wrapped in achievement. It showed up in the wreckage. This episode is the part of my story I've never told start to finish — the actual origin of Liz Rocks, Grit City Women, and why "gritty is the new pretty" became more than a phrase. It became my trajectory. After losing my best friend Liz in an avalanche, I had to choose who I would become next. That choice changed my life and built everything that came after. What followed? A nonprofit built from nothing. $150K raised with hometown grit. A company born from clarity. Multi-million-dollar change driven from the inside out. Amplifying women's voices across borders I learned that Grit isn't just endurance. Grit is frequency. It's the signal you hold when life shifts. If you've ever stood at a turning point and felt the ground shift beneath you, this one is for you. Join the movement: • Follow on IG: @gritcitywomen + @grittyisthenewpretty + @lizrocksfoundation • Learn more: LizRocks.com |…
More episodes of Gritty is the New Pretty
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- Episode 32 : Building Without Permission with Dominique Dizon, owner of Belly Smoothie Co,
- 30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare
- 29. The Future Isn't Branded It's Designed: Building Brands with Creative Intelligence™ That Lead — Not Chase with Bex LaFranchi
- 28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
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