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On the show
From 10 epsHosts
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Recent episodes
35: Identity, Risk, and Building Without a Blueprint with La Jefa Laura G
Jun 4, 2026
41m 06s
34. 15 Seconds to Impact: Communication Skills That Get You Noticed with Jen Mueller
Mar 19, 2026
34m 07s
33. Broke Thoughts, Rich Results: Rewriting Your Money Story with Jillian Minter
Feb 23, 2026
33m 13s
Episode 32 : Building Without Permission with Dominique Dizon, owner of Belly Smoothie Co,
Feb 1, 2026
35m 20s
31. Gritty Is the New Pretty: How Tragedy Changed My Trajectory, Host Krystle Edwards
Nov 15, 2025
27m 23s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/4/26 | ![]() 35: Identity, Risk, and Building Without a Blueprint with La Jefa Laura G✨ | identityentrepreneurship+3 | La Jefa Laura G | Grit City Women | — | first-genChicana+5 | — | 41m 06s | |
| 3/19/26 | ![]() 34. 15 Seconds to Impact: Communication Skills That Get You Noticed with Jen Mueller✨ | communication skillsleadership+3 | Jen Mueller | Seattle SeahawksTalk Sporty to Me+1 | — | communicationconfidence+3 | — | 34m 07s | |
| 2/23/26 | ![]() 33. Broke Thoughts, Rich Results: Rewriting Your Money Story with Jillian Minter✨ | money mindsetfinancial growth+3 | Jillian Minter | — | — | money relationshipfinancial decisions+3 | — | 33m 13s | |
| 2/1/26 | ![]() Episode 32 : Building Without Permission with Dominique Dizon, owner of Belly Smoothie Co,✨ | entrepreneurshipleadership+4 | Dominique Dizon | Belly Smoothie Co. | — | business buildingyoung entrepreneurs+4 | — | 35m 20s | |
| 11/15/25 | ![]() 31. Gritty Is the New Pretty: How Tragedy Changed My Trajectory, Host Krystle Edwards✨ | leadership journeypersonal tragedy+3 | — | Liz RocksGrit City Women+2 | — | gritleadership+5 | — | 27m 23s | |
| 10/15/25 | ![]() 30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare✨ | resilienceentrepreneurship+4 | Sarita Valdes | Herbology Skincare | — | resilienceentrepreneurship+5 | — | 43m 07s | |
| 8/21/25 | ![]() 29. The Future Isn't Branded It's Designed: Building Brands with Creative Intelligence™ That Lead — Not Chase with Bex LaFranchi✨ | brandingcreative intelligence+4 | Bex LaFranchi | IKEA USHey Bex Creative Intelligence™ | Pacific Northwest | brandingcreative intelligence+5 | — | 48m 03s | |
| 7/27/25 | ![]() 28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True✨ | sobrietysisterhood+3 | Vicci Martinez | Orange Is the New BlackThe Voice+1 | — | Vicci Martinezsobriety+7 | — | 49m 50s | |
| 7/7/25 | ![]() 27. Lead Like You Know: Intuition, Power & the Unseen with Dallisa Hocking✨ | intuitionleadership+3 | Dallisa Hocking | — | — | intuitionleadership+5 | — | 34m 20s | |
| 5/25/25 | ![]() 26. Start the Show, Skip the Spiral: Featuring Hayleigh Hayhurst, Founder of Espresso Podcast Production✨ | podcastingmonetization+3 | Hayleigh Hayhurst | Espresso Podcast ProductionGritty is the New Pretty+2 | Seattle | podcastingmonetization+3 | — | 35m 46s | |
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| 4/23/25 | ![]() 25. Almost bankrupt to generating over $300K: Jamie Taylor, Founder and CEO of Confetë | Founder and CEO Jamie Taylor started Confetë with a single balloon garland for her niece in 2015. That one creation quickly ballooned (pun totally intended) into a thriving business, earning features on King 5's Evening Magazine, New Day Northwest, and even The New York Times. But Jamie didn't stop there. With a background in interior design and a knack for making people feel special, she launched Confetë Party Box, bringing high-end curated gift boxes and virtual party experiences to businesses of all sizes—including big names like Facebook and Microsoft. Join us as we discuss: * Burnout & lessons you can get out of going through tough times. * How anxiety led me to retrain my brain * Going from almost bankrupt to generating over $300K in revenue | 43m 58s | ||||||
| 3/31/25 | ![]() 24. Importance of Getting Shit Done: Featuring Kelsey Knutson | Kelsey is the founder of the Get Shit Done Rebelution, a business coach and host of the Get Shit Done Podcast where ambitious women learn to grow profitable, streamlined businesses without sacrificing their sanity. As today's guest on Gritty is the New Pretty, she's bringing her expertise in profit strategy, leadership optimization, and team delegation to help you think bigger and take bold action. With her no-BS coaching style, Kelsey transforms overwhelmed entrepreneurs into confident CEOs, ready to create serious results. Join us as we discuss: * Tips and tricks for getting shit done * Get shit done while "expecting" * Difference between sales and marketing * Insights on delegation for small business owners | 40m 28s | ||||||
| 12/18/24 | ![]() 23. Lauren Sandland, Co-owner of Promo Originals | As co-owner of Promo Originals, LLC, Lauren spent the past six years helping creatives and small businesses elevate their brands through high-quality custom apparel. With a background in fashion, marketing, management, and design/merchandising, she honed the expertise to guide individuals and companies seamlessly through the product development process—from initial concept to the finished product. Her journey as an entrepreneur has been a continuous source of personal and professional growth. As a creative designer with a strong sense of business acumen, her proudest accomplishment has been launching her clothing brand, The Common Theory, which embodies her passion for design and bringing attention to important social issues. Join us as we discuss: * Running a business with a spouse * Impact of a meaningful brand * Making space in to lead in your business | 34m 09s | ||||||
| 9/26/24 | ![]() 22. Becca Boston , bestselling author, speaker & self-care coach | Becca Boston is a bestselling author, speaker, self-care coach, and NAMI Pierce County's Ending the Silence Coordinator. Despite her learning disability, she inspires others with her motto "Stay Strong. Stay You." Becca empowers individuals to recognize their strength is giving their pain a voice and receiving the help that is needed while staying true to who they are. Her global influence includes being featured in LA Weekly, hosting the "I Am Purpose" conference, and sharing her journey in her book "The Story Behind The Smile: Lessons Within My Life." With the one personal impact mentality, Becca focuses on impacting one person every day. Join us as we discuss: * What self care really looks like * Her book Burn the Burnout * Importance of investing in coaching * The one person impact mentality Learn more at Beccaboston.net [https://beccaboston.net/] Thank you for listening! Don't forget to subscribe and rate this podcast. Feedback is a gift! Stay connected and follow us on instagram @gritcitywomen. | 38m 25s | ||||||
| 8/24/24 | ![]() 21. Stacey Crnich, CEO of GoodRoots NW | Starting her role at the food bank just days before the onset of the pandemic, Stacey leveraged her 12-year career at Nordstrom Inc. as a buyer and financial manager to lead with agility and expertise. She is a dynamic leader passionate about customer experience, health equity, and community vitality. By integrating technology and human-centered innovation, Stacey, alongside her exceptional board of directors, spearheaded a project called The Market, which reimagines food security. This initiative offers the dignity of choice through curated locally grown foods and fresh ingredients. In Fall 2022, her organization introduced a revolutionary refrigerated smart locker distribution model, creating a network of support hubs for food and resources throughout Pierce County. Stacey's ultimate vision is to ensure the organization's sustainability by fostering local food production and supporting local food producers. Join us as we discuss: * Key to innovating solutions to old problems * Value of a human centered approach * Rebranding- when, why and how? Learn more by visiting Goodroots.org | 53m 42s | ||||||
| 4/1/24 | ![]() 20. Tanisha Jumper, Chief Communications Officer for Tacoma Public Schools | Tanisha Jumper is the current Chief Communications Officer for Tacoma Public Schools. Prior to that she worked with the City of Tacoma for 7 years serving as the Director of Communications, Strategy andEngagement. Throughout her career she has been responsible for implementing strategic initiatives, monitoring towards goals and achieving lasting impact. Tanisha is a skilled facilitator, collaborator, and creative thinker. Tanisha has a wealth of experience in health and human services, developing collaborations, strategies and initiatives in both Montgomery County, Ohio and Pierce County, Washington. Tanisha is the mother of three adult children and has served on many community boards and initiatives in both Ohio and Washington. She is currently serving on the board of United Way of Pierce County, Foundation for Tacoma Students, Multicare Mary Bridge West Region Community Advisory, and Big Brother Big Sister of the South Sound Advisory. Join us as we discuss: * Career lifepsan * Importance honoring your whole self * Importance of knowing when to show up in what roles | 54m 09s | ||||||
| 2/25/24 | ![]() 19. Dona Ponepinto, CEO of United Way Pierce County | Dona is currently the President and CEO for United Way of Pierce County. She is active with United Way at both the state and national level where she has served as the chair for the United Ways of the Pacific Northwest and is a past co-chair of the Black Professionals Leadership Alliance, made up of United Way CEOs from across the country. Dona has consistently been very engaged in her community and has demonstrated strong leadership through service and board membership. She is a member of the Junior League Tacoma and is currently the President of the Association of Junior Leagues International. Join us as we discuss: * United Way's Mission * What a CEO Does * Importance of Women Mentorship | 43m 07s | ||||||
| 2/3/24 | 18. Ashley Looker, Certified Empowerment & Journal Coach | Ashley Looker is an ICF-certified Empowerment & Journal Coach who teaches ambitious, over-achieving humans how to slow down and detach their productivity from their worth. She is passionate about using her 20+ years of experience and love for journaling as the tool for supporting her clients who want to stop wearing 'busy' as a badge of honor and start living a more joyful, purpose-driven life. Join us as we discuss: * Productivity = worthiness cycle * Motivation vs inspiration * Benefits of journaling Connect with Ashley: * www.UniqueHolisticHappiness.com [http://www.uniqueholistichappiness.com/] * ashley@uniqueholistichappiness.com * Instagram: @ashleylooker [http://www.instagram.com/ashleylooker] | 33m 55s | ||||||
| 12/16/23 | ![]() 17. Jessica Johnston, Director of Court House Square | Jessica Johnston is the Director of a vibrant and historical Tacoma landmark, Court House Square. With a wide range of experience Jessica also serves her community as the chair of the Tacoma's City Events and Recognition Committee and proudly sits on the Board for Downtown Tacoma Partnership as the Vice-President. She has lent her voice to help raise awareness and education for business entrepreneurs with the Spaceworks program and safety concerns with Tacoma Business Council. More recently she has started quarterly Businesswomen of Tacoma Table Talks. Join us as we discuss: * Finding creativity in business * Importance of giving yourself grace * How businesses can come together to serve their business community Linkedin [http://www.linkedin.com/in/jessica-johnston-71427b245] @CourtHouseSquareTacoma (Instagram) www.CourtHouseSquareTacoma.com [http://www.courthousesquaretacoma.com/] @TacomaVenuesEvents (Instagram) @DowntownTacomaPartnership (Instagram) | 34m 42s | ||||||
| 10/7/23 | ![]() 16: Ruthy Taylor Owner & Broker of Mosaic Real Estate | Brought to you by Grit City Women [https://www.gritcitywomen.com/] - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Ruthy Taylor as they discuss: 1. Season of life with career and family 2. Leveraging sphere of influence to build your business 3. Value of being intentional with social media Learn more about Ruthy: Ruthy.MosaicRealEstate.com [http://Ruthy.MosaicRealEstate.com] Follow : @ruthyanntaylor [https://www.instagram.com/ruthyanntaylor/] | 32m 09s | ||||||
| 8/26/21 | ![]() 15: Tosha Siebert, Grit City Women Member and Assistant Director of Tacoma Water | Brought to you by Grit City Women [https://www.gritcitywomen.com/] - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Tosha Siebert as they discuss: 1. Power of female mentors 2. Leveraging experience during interviews 3. Leading in a male dominated industry 4. Importance of seeking clarity in challenges Learn more about Tosha: * LinkdIn [https://www.linkedin.com/in/tosha-siebert-760a185b/] | 37m 41s | ||||||
| 6/5/21 | ![]() 14: Julie Davidson, Head Brewer of Komadre Kombucha | Brought to you by Grit City Women [https://www.gritcitywomen.com/] - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Head Brewer of Komadre Kombucha, Julie Davidson. 1. From DIY kombucha to tap room 2. Vision behind Komadre Kombucha 3. Benefits of kombucha libations Learn more about Julie: * Website : komadrekombucha.com [http://komadrekombucha.com] * Insta : @komadrekombucha | 30m 28s | ||||||
| 5/21/21 | ![]() 13: Liz Morrow, Interior Designer & DIY Evangelist | Brought to you by Grit City Women [https://www.gritcitywomen.com/] - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and guest Liz Morrow, interior designer and DIY evangelist as they discuss: 1. Empowering Women in DIY Spaces 2. Tips and Tricks of Planning your DIY project 3. Navigating home renovations with contractors Learn more about Liz visit: * Website : lizmorrowstudios.com/ [http://lizmorrowstudios.com/] * Insta : @liz.morrow | 40m 49s | ||||||
| 4/23/21 | ![]() 12: Erica Chang, Tacoma Local & Yoga Extraordinaire | Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Erica Change, Tacoma local and Yoga extraordinaire as we discuss Erica's journey to finding her sweet spot in life. * Being comfortable with being uncomfortable * Benefits of Yoga * Importance of tansitions * Being ok with bad days! Learn more about Erica: * Instagram: ericachang_ * Take a class! Edgeworks Climbing Tacoma Yoga Yoga Wild https://www.youtube.com/c/yogawild and https://ywondemand.com/ | 29m 45s | ||||||
| 3/11/21 | ![]() 11: Chef Chantel Jackson | Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Entrepreneur and Chef Chantel Jackson of Thyme Well Spent as we discuss Chantel's journey and big things she is bringing to Tacoma! * Breaking into the food business * Grass roots learning by doing * Overcoming obstacles * Power of love and positive attitude Learn more about Chef Chantel: * Website https://www.thymewellspentinc.com/ [https://www.ginapalumboma.com/] | 29m 17s | ||||||
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