EPISODE 039: MARKETING: Behind the Scenes & The Future of Filmmaking

About this episode

Jennifer Floyd and Jim Higgins discuss innovative filmmaking approaches and the impact of technology and AI on the creative process.

In this conversation, Jennifer Floyd and Jim Higgins discuss the innovative approaches to filmmaking at cj Advertising, particularly focusing on their collaboration with Vu Studios. They explore the technological advancements in production, the importance of storytelling, and how AI is shaping the future of creative work. The discussion highlights the efficiency of previsualization and the impact of client reactions on the creative process, emphasizing the blend of creativity and technology in modern filmmaking.

People in this episode

Guests: Jennifer Floyd, Jim Higgins

Topics covered

• filmmaking
• technology
• storytelling
• AI
• creative process
• previsualization

Keywords

• filmmaking
• technology
• AI
• storytelling
• previsualization
• creative work

Mentioned in this episode

Organizations: cj Advertising, Vu Studios

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