
Grow Fast, Grow Smart: The PI Playbook By Xcelerator
by Xcelerator Law Firm Consultants
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On the show
From 10 epsHosts
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Recent episodes
EPISODE 041: Dudley DeBosier’s Deal & the Evolving PI Firm Landscape
Feb 11, 2026
21m 11s
EPISODE 040: MARKETING: The Art of 30 Second Storytelling in Legal Advertising
Nov 14, 2025
48m 41s
EPISODE 039: MARKETING: Behind the Scenes & The Future of Filmmaking
Oct 30, 2025
27m 40s
EPISODE 038: AI-Powered Intake: Catching Cases Before They Slip Away
Sep 12, 2025
31m 00s
EPISODE 037: MARKETING: Revolutionizing TV Advertising for Personal Injury Firms
Aug 22, 2025
26m 38s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 2/11/26 | ![]() EPISODE 041: Dudley DeBosier’s Deal & the Evolving PI Firm Landscape✨ | strategic partnershippersonal injury industry+4 | Chad Dudley | Dudley DeBosier Injury Lawyerscj Advertising+3 | — | Dudley DeBosierOrion Legal+6 | — | 21m 11s | |
| 11/14/25 | ![]() EPISODE 040: MARKETING: The Art of 30 Second Storytelling in Legal Advertising✨ | 30-second storytellinglegal advertising+3 | Dave Rumsey | Xcelerator Law Firm Consultants | — | storytellinglegal marketing+5 | — | 48m 41s | |
| 10/30/25 | ![]() EPISODE 039: MARKETING: Behind the Scenes & The Future of Filmmaking✨ | filmmakingtechnology+4 | Jennifer FloydJim Higgins | cj AdvertisingVu Studios | — | filmmakingtechnology+4 | — | 27m 40s | |
| 9/12/25 | ![]() EPISODE 038: AI-Powered Intake: Catching Cases Before They Slip Away✨ | AI in lawintake processes+4 | Hayden HaskinsDavid Haskins | Speed AIcj Advertising+1 | — | AIintake+4 | — | 31m 00s | |
| 8/22/25 | ![]() EPISODE 037: MARKETING: Revolutionizing TV Advertising for Personal Injury Firms✨ | TV advertisingpersonal injury firms+4 | Laura Hudson | cj AdvertisingXcelerator Law Firm Consultants | — | TV advertisingpersonal injury+4 | — | 26m 38s | |
| 8/8/25 | ![]() EPISODE 036: The Future of Law: AI Integration✨ | AI integrationlaw firms+5 | Seth SparksPaul Wilkins | cj AdvertisingLaw Firm Xcelerator | — | AIlaw firms+5 | — | 44m 23s | |
| 7/17/25 | ![]() EPISODE 035: From Intake to Insights: AI's Role in Modern Legal Practice✨ | AI in legal practicelegal marketing+3 | Ben Dozier | cj AdvertisingLaw Firm Xcelerator | — | AIlegal practice+5 | — | 43m 58s | |
| 7/2/25 | ![]() EPISODE 034: MARKETING: Understanding Search Behavior in the Age of AI✨ | AI impact on search behaviorSEO strategies+3 | Seth SparksKevin McCormick | BrightEdgecj Advertising+1 | — | AIsearch behavior+5 | — | 37m 05s | |
| 4/18/25 | ![]() Episode 33: MARKETING: Maximizing Your Google Business Profile✨ | Google Business Profilesonline visibility+5 | Joanne FlemingJamie Hallen | cj AdvertisingGoogle Business Profiles+2 | — | Google Business Profilepersonal injury law+5 | — | 23m 21s | |
| 3/26/25 | ![]() EPISODE 032: MARKETING: Building Community Through Marketing Campaigns✨ | community marketingbrand recognition+4 | Nicole CerulloRachel Latson | Joye Law Firm | — | community marketingbrand recognition+5 | — | 31m 30s | |
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| 1/9/25 | ![]() EPISODE 031: Unlocking Business Potential with Cameron Herold | In this engaging conversation, Chad Dudley of Dudley DeBosier Injury Lawyers interviews Cameron Herold, a renowned business coach and founder of the COO Alliance. They discuss the importance of having the right people in a business, the distinction between A players and C players, and the significance of a vivid vision for organizational success. Cameron emphasizes the need for continuous training and development, adapting to changes in the workforce, and the effectiveness of daily huddles in maintaining communication and culture within a company. The conversation concludes with a reminder to prioritize employee well-being and connection in the workplace. | — | ||||||
| 1/2/25 | ![]() EPISODE 030: AI and the Future of Search | In this episode of the PI Playbook, host Stephanie Koehler and guest Seth Sparks discuss the transformative impact of AI on search engines, particularly for personal injury law firms. They explore how AI tools like ChatGPT and Google's AI overviews are changing user behavior, expectations, and the overall search landscape. The conversation delves into the importance of quality content, brand building, and the evolving role of Google as a destination for information. As AI continues to shape the future of search, law firms must adapt their strategies to remain competitive and effectively engage with potential clients. | — | ||||||
| 12/5/24 | ![]() EPISODE 029: MARKETING: The Power of Online Reviews in Legal Marketing | In this episode of the PI Playbook, host Stephanie Koehler discusses the critical topic of reputation management for personal injury law firms with experts Brynn Gibbs and Deyfilia Perez from Consumer Fusion. They explore the importance of online reviews in client acquisition, the platforms that matter, and strategies for generating and responding to reviews. The conversation also addresses the risks associated with negative reviews and the proactive measures firms can take to protect their reputation. The episode emphasizes the need for ongoing efforts in reputation management and the role of team involvement in achieving success. | — | ||||||
| 11/20/24 | ![]() EPISODE 028: Revolutionizing Personal Injury Financing | In this episode of the PI Playbook Podcast, Micki Love interviews Dr. Howie Golden, CEO of Capital Financing, who shares his journey from being a physician to revolutionizing the personal injury financing industry. Dr. Golden discusses the innovative approaches his company takes to provide plaintiff-friendly financing solutions, including a unique case expense financing model that alleviates the financial burden on law firms. He highlights the flaws in traditional financing models and emphasizes the importance of transparency and partnership in the financing process. The conversation also touches on the reimbursement model that allows law firms to free up capital tied up in cases, ultimately benefiting both the firms and their clients. Visit https://injuryfinancing.com/about-us/ for more information. Email Dr. Howie Golden: Howie@injuryfinancing.com Call Dr. Howie Golden: (404)-376-7342 | — | ||||||
| 10/22/24 | ![]() EPISODE 027: BIG TRUCK CASES: Community Safety Starts with Preparation | In this episode of the PI Playbook, Steve DeBosier of Dudley DeBosier speaks with retired Colonel Mike Edmonson. Mike talks about his collaboration with Dudley DeBosier to educate them on the intricacies of car crashes, including prevention strategies and the significance of proactive measures. He highlights how Dudley DeBosier's commitment to listening to their clients and understanding the needs of their community has made a positive impact. Colonel Edmonson emphasizes the importance of building strong connections within the community, including law enforcement and local officials, and the value of preparation and proactive conversations to address potential accidents before they occur. | — | ||||||
| 10/15/24 | ![]() EPISODE 026: MARKETING: Navigating Google's Local Services Ads | In this episode of the PI Playbook, Stephanie Koehler, Associate Director of Digital Content, and Jamie Hallen, Senior Media Buyer of cj Advertising, discuss the intricacies of Google's Local Services Ads (LSAs) and their significance for personal injury law firms. They explore the benefits of LSAs, including their pay-per-lead model, prime placement in search results, and the importance of responsiveness and reviews. Jamie emphasizes that every personal injury law firm should consider using LSAs, while also highlighting the need for patience and consistent management of ad campaigns. The conversation also touches on new features like the 'Rate This Lead' system, which aims to improve lead quality through user feedback. | — | ||||||
| 10/10/24 | ![]() EPISODE 025: AI Technology Increases Time with Your Clients and Profitability | In this week's episode of the PI Playbook Podcast, Micki Love, Co-Founder of Xcelerator Law Firm Consultants, chats with Jim Andrews, President and Co-Founder of Precedent. They discuss how AI technology is transforming law firms by streamlining processes, enhancing client interactions, and improving insurance claim management. They explore the role of Precedent in facilitating efficient communication between law firms and insurance carriers, the importance of integrating medical records, and the customization options available for legal services. The discussion also touches on the significance of understanding client needs and the impact of timely demands on case outcomes. Visit www.precedent.com for more information. Contact Jim Andrews at Jim.Andrews@Precedent.com | — | ||||||
| 10/8/24 | ![]() EPISODE 024: BIG TRUCKS: The Importance of Driver Monitoring | In this conversation, Steven DeBosier of Dudley DeBosier Injury Lawyers and Jack Van Steenburg, former Chief Safety Officer of the FMCSA discuss the critical issues surrounding trucking safety, particularly focusing on drug and alcohol testing. They explore the effectiveness of the Drug and Alcohol Clearinghouse, the challenges of current testing methods, and the potential shift toward hair testing. The conversation highlights the limitations of existing regulations and the need for more comprehensive monitoring of drivers to ensure safety on the roads. To learn more about Jack Van Steenburg's trucking safety consulting services at CMV Safety Consultants, reach him at (703)-595-7336. Drug and Alcohol Clearinghouse Website: https://clearinghouse.fmcsa.dot.gov/ | — | ||||||
| 10/3/24 | ![]() Episode 023: MARKETING: Building Trust and Reputation through Cause Marketing | In this episode, Stephanie Koehler, Associate Director of ID Products and Content, and Javier Corona, ID Digital Strategist, discuss the benefits of cause marketing and community partnerships in personal injury law firm marketing. They explore how charitable partnerships can enhance a firm's reputation, build trust with potential clients, and differentiate the firm from competitors. They also highlight the importance of Google searches in law firm marketing and how community involvement can boost online visibility. Javier shares examples of successful charitable partnerships and emphasizes the need for consistency in these efforts. They discuss the strategic advantage of community marketing and provide steps for firms to get started. Overall, cause marketing and community partnerships help build a solid foundation and trust in the local community. | — | ||||||
| 10/2/24 | ![]() EPISODE 022: BIG TRUCK CASES: Insights from a Former FMCSA Executive | In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier Injury Lawyers interviews Jack Van Steenburg, a former executive director and chief safety officer at the Federal Motor Carrier Safety Administration (FMCSA). They discuss the evolution of trucking safety, the importance of inspections, and the role of the FMCSA in ensuring safe trucking practices. Jack shares insights on the significance of operating authority, the Safer database, and CSA scores, as well as the impact of seatbelt usage on truck safety. The conversation also touches on insurance requirements for trucking companies and the challenges faced in the industry. Reach Jack Van Steenburg at 703-595-7336 Sites mentioned in today's episode: Safer Company Snapshot: https://safer.fmcsa.dot.gov/CompanySnapshot.aspx Analysis and Information: https://ai.fmcsa.dot.gov/ Licensing and Insurance Information: https://li-public.fmcsa.dot.gov/LIVIEW/pkg_carrquery.prc_carrlist?n_dotno=186265&s_prefix=MC&n_docketno=&s_legalname=&s_dbaname=&s_state= | — | ||||||
| 10/1/24 | ![]() Episode 021: The Power of Inquiry in Personal Growth | In this episode of the PI Playbook podcast, Chad Dudley interviews Gary John Bishop, the author of 'Un-F*ck Yourself' and 'Do The Work'. They discuss the philosophy behind Bishop's work, his journey in writing and self-publishing, and the impact his books have had on readers. Bishop shares insights on the importance of responsibility, the power of inquiry, and how to engage with life authentically. The conversation highlights the significance of personal development and the transformative nature of Bishop's work. | — | ||||||
| 9/26/24 | ![]() EPISODE 020: MARKETING: Commitment and Consistency- The Keys to Brand Success | In this episode, Micki Love, President of cj Advertising interviews Murry Parrish of the law firm Parrish DeVaughn Injury Lawyers. They discuss the importance of marketing and the challenges of starting a new firm and the growth through the brand building process. Murry emphasizes the need for commitment, hard work, and innovation in marketing. They also talk about the success of their partnership with the Oklahoma City Thunder and the impact of radio advertising. Murry highlights the importance of community involvement and using influencers to enhance brand recognition. The episode concludes with advice for firms looking to grow. | — | ||||||
| 9/24/24 | ![]() EPISODE 019: BIG TRUCK CASES: Utilizing Demonstrative Evidence Throughout the Legal Process | In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier chats with Jon Hollan of Sam Aguilar Injury Lawyers based in KY. They talk about how important it is to use visuals and themes in court cases. They discuss using things like models and pictures to help jurors understand complicated medical stuff. They also emphasize the importance of keeping things simple and using focus groups to see if visuals work. They highlight specific cases where visuals were really helpful in explaining the key points and themes to the jury. They emphasize the importance of testing and refining visuals through focus groups and internal reviews. They also stress the importance of keeping things simple and clear when presenting complicated information to jurors. Overall, the conversation provides valuable insights into how to use visuals effectively in trial advocacy. | — | ||||||
| 9/20/24 | ![]() Episode 017: BIG TRUCK CASES: Maximizing Jury Impact with Visual Aids | In this episode of the PI Playbook podcast, Steven DeBosier of Dudley Debosier Injury Lawyers, interviews Jon Hollan, an attorney with a decade of experience in personal injury law with Aguiar Injury Lawyers in KY. They discuss the significance of visuals and demonstrative evidence in legal cases, emphasizing how these tools can enhance jury engagement and understanding. Jon shares his journey in law, his approach to trial preparation, and innovative methods for presenting cases, including the use of 3D printing and medical illustrations. The conversation highlights the importance of creativity and strategic thinking in effectively communicating a case's narrative to a jury. | — | ||||||
| 9/18/24 | ![]() Episode 018: MARKETING: Emerging Trends in Digital Marketing for Law Firms | In this episode, Stephanie Koehler (Email Marketing Manager) and Joanne Fleming (Sr. SEO Strategist) discuss the importance of building a strong brand for law firms using social media. They highlight the recent Google leak that revealed the significance of brand signals in the search algorithm and how it has changed the landscape of law firm digital marketing strategies. They emphasize the integration of SEO and social media, explaining how social media platforms can impact organic rankings. They also discuss the difference between a law firm's brand and an individual attorney's personal brand on social media and how they can work together effectively. The conversation covers the process of building a law firm's brand on social media, the recommended platforms to focus on, and the emerging trends in digital marketing that law firms should be aware of. | — | ||||||
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