About this episode

This episode emphasizes the importance of understanding costs and margins as the foundation for effective farm marketing.

Before you worry about websites, social media, or sales funnels, you need to answer one basic question: do you actually know your numbers? In this episode, I break down why understanding your costs, margins, and unit economics is the foundation of effective farm marketing. If you don't know what it costs you to produce food, every marketing decision that follows is a guess. This episode is part of a larger series focused on building a durable marketing foundation for small farms and homesteads, starting with clarity instead of tactics. If you're raising chickens, selling farm products, or thinking about turning a farm project into a real enterprise, this is where it starts.

People in this episode

Host: John Suscovich

Topics covered

• farm marketing
• cost analysis
• unit economics
• small farms
• homesteading
• business foundation

Keywords

• farm marketing
• costs
• margins
• unit economics
• small farms
• homesteading

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• Algorithms, Livestock, and a Walk in the Woods · May 22, 2025 · 11 min
• Planning Seasonal Farm Content · May 3, 2025 · 14 min
• Choose Your Farm Customers with Content · April 28, 2025 · 8 min

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