About this episode

This episode discusses a 70-day marketing opportunity for farmers related to new egg labeling standards and how to leverage local media coverage.

There's a 70-day window to turn a national labeling initiative into real marketing momentum for your farm, and most farmers don't know it exists. The American Pastured Poultry Producers Association (APPPA) has filed petitions with USDA and FDA to establish consistent "pasture raised" standards for egg labeling. That's newsworthy, and local news organizations are actively looking for exactly this kind of national-story-with-local-impact angle. In this episode I walk through how to pitch your story to local media, use the coverage to deepen customer relationships, and keep people engaged all the way through the comment deadline. Comment deadlines: USDA June 5, 2026 | FDA June 6, 2026 Templates, scripts, and how to submit a comment: Farmmarketingsolutions.com/action

People in this episode

Host: John Suscovich

Topics covered

• farm marketing
• labeling initiative
• media pitching
• customer engagement
• pasture raised standards

Keywords

• farm marketing
• pasture raised
• egg labeling
• media coverage
• customer relationships
• USDA
• FDA

Mentioned in this episode

Organizations: American Pastured Poultry Producers Association, USDA, FDA

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