Building a 15-location Med Spa brand through client experience, culture, and smart growth

Building a 15-location Med Spa brand through client experience, culture, and smart growth

March 17, 2026 · 53 min · Episode 39

About this episode

Emily Fernandez discusses her journey from a patient experience officer to co-founding a successful 15-location med spa brand.

When Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies. In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years.

People in this episode

Host: Sudheer Koneru

Guest: Emily Fernandez

Topics covered

Keywords

Mentioned in this episode

Organizations: Evolve Med Spa, three-hospital healthcare system, OB/GYN office

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