How RockBox built a model people actually stick with
From Growth Diaries by Zenoti by Zenoti
February 10, 2026 · 59 min · Episode 37
About this episode
Roger Martin discusses building and scaling franchises through a customer-centric approach.
Roger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection. In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.
People in this episode
Host: Sudheer Koneru
Guest: Roger Martin
Topics covered
- entrepreneurship
- franchising
- customer-centric business model
- health and fitness
- team growth
Keywords
- entrepreneurship
- franchising
- customer loyalty
- health
- fitness
- business model
- team growth
Mentioned in this episode
Organizations: RockBox, Zenoti, pharma
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