Stop Measuring Culture. Start Changing It. How AI Makes the Difference | Omar Shbaro

Stop Measuring Culture. Start Changing It. How AI Makes the Difference | Omar Shbaro

From Growth Hacking Culture by Ivan Palomino

May 27, 2026 · 35 min · Episode 243

About this episode

Omar Shbaro discusses the distinction between measuring and changing culture, emphasizing the role of AI in transforming HR practices.

Most HR leaders already know the survey isn't working. They know because they've seen the same deck three years in a row. They know because the workshops got scheduled and nothing changed. They know because the employees who participated last year are participating again this year with slightly less enthusiasm and exactly the same frustrations. And yet the survey gets launched again. Because it's what you do. Because the contract renews. Because nobody has been given a credible alternative. Omar Shbaro has spent years building that alternative. As CTO of VAI Solutions and creator of CultureSim, he starts from a premise that most of the industry quietly avoids: measuring culture and changing culture are two completely different jobs. And until organizations treat them that way, the cycle doesn't break. In this conversation with Ivan Palomino, Omar breaks down why traditional surveys produce culture noise instead of readable signals, how AI can finally do what no consultant or dashboard has managed to do — listen to what people actually say and translate it into specific action at three different levels of the organization — and why the most powerful shift an HR leader can make…

People in this episode

Host: Ivan Palomino

Guest: Omar Shbaro

Topics covered

  • organizational culture
  • HR practices
  • AI in business
  • culture measurement
  • employee engagement
  • behavioral change

Keywords

  • culture change
  • HR leaders
  • surveys
  • AI
  • employee feedback
  • behavioral problems
  • culture diagnostics

Mentioned in this episode

Organizations: VAI Solutions

Products: CultureSim

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