30 Days. 30 Emails. Was it a Mistake?

30 Days. 30 Emails. Was it a Mistake?

From Growth In Reverse: Newsletter & Email Growth by Chenell Basilio and Dylan Redekop

June 3, 2026 · 33 min · Episode 77

About this episode

Chenell and Dylan discuss the outcomes and lessons learned from the second annual 30 Days of Growth email series.

Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Chenell and Dylan break down everything that happened with the second annual 30 Days of Growth — 30 cross-promotions with 30 different newsletter creators, published as a daily email series over 30 consecutive days. They cover what worked, what flopped, why Chenell wishes she'd done opt-ins instead of opt-outs, how 2,086 new subscribers came in (beating last year's 1,757), and which tips from the series they found most compelling — from AI-powered subject line analysis to a 5x landing page conversion boost from changing one button. KEY TAKEAWAYS Why Chenell decided to run 30 Days of Growth for a second time The biggest mistake they made with subscriber onboarding this year Why daily newsletters can quietly hurt engagement and deliverability The surprising ROI of referral incentives and private podcast feeds Why collaborations create long-term relationship leverage beyond subscriber growth The operational reality of coordinating 30 creators in 30 days Whether 30 Days of Growth will return again next year LINKS MENTIONED: 30DaysofGrowth.co https://helloaudio.fm/ The Growth Vault…

People in this episode

Hosts: Chenell Basilio, Dylan Redekop

Topics covered

  • email marketing
  • subscriber growth
  • cross-promotion
  • newsletter strategy
  • engagement
  • collaboration

Keywords

  • 30 Days of Growth
  • email series
  • subscriber onboarding
  • engagement
  • referral incentives
  • collaborations
  • AI-powered analysis
  • landing page conversion

Mentioned in this episode

Organizations: 30 Days of Growth, Growth Vault, GIR Pro Community, growthinreverse.com, growthcurrency.net, Hello Audio

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