Growth In Reverse: Newsletter & Email Growth
by Chenell Basilio and Dylan Redekop
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 9 chart positions in 9 markets.
By chart position
- 🇲🇽MX · Marketing#5030K to 100K
- 🇸🇪SE · Marketing#1201K to 10K
- 🇳🇬NG · Marketing#1730K to 100K
- 🇳🇴NO · Marketing#683K to 10K
- 🇩🇰DK · Marketing#162500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
20K to 71K🎙 Daily cadence·71 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
67K to 235K🇲🇽43%🇳🇬43%🇸🇪4%+6 more - Active Followers
Loyal subscribers who consistently listen
27K to 94K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 17 epsHosts
Recent guests
Recent episodes
From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp
Jun 24, 2026
31m 29s
The PACT Formula for Starting Over with Steve Kamb
Jun 17, 2026
53m 35s
The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin
Jun 10, 2026
52m 39s
30 Days. 30 Emails. Was it a Mistake?
Jun 3, 2026
32m 58s
She made $500k with one launch. Here's how.
May 28, 2026
55m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp | Stop losing subscribers with your onboarding — get Chenell's Subscriber Onboarding Course included in The Growth Vault: growthinreverse.com/vault This episode is a live recording from the 2026 Newsletter Conference in New York City where Chenell sat down onstage with Tim Huelskamp, co-founder of 1440 — the daily digest for more than 4.7 million curious readers. Tim shares the full arc of 1440's growth: from 78 subscribers to a media company generating roughly $1M in revenue per employee, including the unconventional early tactics, the Facebook ad playbook that still runs today, and the ambitious new "Topics" platform they're building to become the Pinterest for knowledge. KEY TAKEAWAYSWhy Tim spent the first 7–8 months focused entirely on product before touching growth The counterintuitive decision to remove images from 1440 entirely The discovery that 3x'd sponsor revenue without adding a single new advertiserThe bet on their "Topics" platform: what "Pinterest for knowledge" actually looks like LINKS MENTIONED1440 Newsletter — 1440's daily digest (join1440.com)1440 Topics — 1440's new knowledge platform (1440.io/topics)WhoSponsorStuff — Newsletter sponsorship intelligence tool mentioned by Tim ("Ryan and Jesse's" tool)FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform. | 31m 29s | ||||||
| 6/17/26 | The PACT Formula for Starting Over with Steve Kamb | Steve Kamb bought the domain for NerdFitness.com in 2007 and grew it into a 45-person, SEO-driven coaching company. But then he burned out. Badly. He demoted himself twice, and eventually stepped away from running the business entirely — all so he could do the one thing he actually loved: write. In this episode, Steve joins us to talk about his new book How to Try Again, the hard lessons from 17+ years of building Nerd Fitness, and why starting over isn't a failure — it's a skill. His PACT framework (Pause, Accept, Change, Try) offers a practical roadmap for any creator who's ever felt stuck, burned out, or tempted to quit.KEY TAKEAWAYSHow Steve built Nerd Fitness from a blog into a 45-person companyWhy he demoted himself out of his own CEO roleThe brutal reality of pandemic-era burnout and what it taught him about chasing the wrong thingsWhy "all or nothing" thinking almost always failsHis four-step PACT framework for starting over after burnout or failureThe question he asked that changed everythingWhy writing two articles a week for 10 years was the real engine behind Nerd FitnessThe danger of modeling celebrity success over relatable successHow Steve separated his personal brand from Nerd FitnessWhat success actually looks like for Steve nowLINKS MENTIONEDSteveKamb.comHow To Try Again (Steve's Book)NerdFitness.comKit — email platform used by Steve and the hostsFOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform. | 53m 35s | ||||||
| 6/10/26 | The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin✨ | email deliverabilitynewsletter success+4 | Alyssa Dulin | KitGoogle Postmaster Tools+2 | — | newsletter open ratesdeliverability mistakes+5 | — | 52m 39s | |
| 6/3/26 | 30 Days. 30 Emails. Was it a Mistake?✨ | email marketingsubscriber growth+4 | — | 30 Days of GrowthGrowth Vault+4 | — | 30 Days of Growthemail series+6 | — | 32m 58s | |
| 5/28/26 | She made $500k with one launch. Here's how.✨ | digital product launchwebinar strategy+3 | Sam Vander Wielen | MetaVideoAsk+1 | — | digital product launchwebinar registrations+5 | — | 55m 25s | |
| 5/20/26 | This Adds 50 Subscribers a Day✨ | subscriber growthemail marketing+3 | — | Growth Lever30 Days of Growth+1 | — | subscribersemail growth+3 | — | 5m 21s | |
| 5/13/26 | The Seven Emails That Keep You Out of the Promotions Folder✨ | email marketingpromotions+3 | — | Growth Lever30 Days of Growth+1 | — | email marketingpromotions folder+3 | — | 7m 37s | |
| 5/6/26 | The One Question That Increased His Open Rate by 10% (Justin Welsh)✨ | email marketingopen rates+3 | Justin Welsh | Growth Lever30 Days of Growth+1 | — | open rateemail growth+3 | — | 7m 25s | |
| 4/29/26 | Skip the Landing Page. Doing This Converts at 65-70%✨ | landing pagesconversion rates+3 | — | Growth Lever30 Days of Growth+1 | — | conversionlanding page+3 | ManyChat30% off | 5m 55s | |
| 4/22/26 | This 1 Change Doubled Katelyn's Digital Product Sales✨ | digital product salesgrowth strategies+3 | — | 30 Days of Growth30daysofgrowth.co | — | digital productssales growth+3 | — | 9m 15s | |
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| 4/15/26 | $9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel [REPLAY]✨ | email marketingnewsletter growth+3 | Sam Vander Wielen | Sam's Sidebar30 Days of Growth+4 | — | email listnewsletter funnel+3 | — | 1h 01m 17s | |
| 4/9/26 | 30 Top Creators Sharing Their Best Newsletter Growth Tactics, for Free✨ | newsletter growthemail marketing+3 | — | Growth In Reverse30 Days of Growth | — | newslettergrowth tactics+3 | — | 10m 39s | |
| 4/8/26 | The 3-Step Onboarding System Every Newsletter Needs✨ | newsletter onboardingemail marketing+4 | — | 30 Days of Growth30daysofgrowth.co | — | onboardingemail list growth+4 | — | 40m 40s | |
| 4/1/26 | Why Your Best Work Is Invisible: The Hidden Genius Dilemma✨ | email growthmarketing strategies+3 | — | 30 Days of Growthgrowthinreverse.com | — | email listgrowth strategies+3 | — | 16m 13s | |
| 3/25/26 | 1000 Leads (per month!) with An Unconventional Lead Magnet✨ | lead generationemail marketing+3 | — | 30 Days of Growthgrowthinreverse.com | — | lead magnetemail list growth+3 | — | 29m 36s | |
| 3/18/26 | Newsletter Growth Lessons from Top Creators (New Media Summit 2026)✨ | newsletter growthemail list optimization+3 | — | 30 Days of Growthgrowthinreverse.com | — | newsletter growthemail marketing+3 | — | 33m 50s | |
| 3/11/26 | The Newsletter Retention Playbook Every Creator Should Know✨ | newsletter growthemail marketing+3 | — | 30 Days of Growthgrowthinreverse.com | — | newsletteremail list+3 | — | 26m 29s | |
| 3/4/26 | The Underrated Growth Strategy That Beats Paid Ads (Better quality subscribers)✨ | email growthmarketing strategies+3 | — | 30 Days of Growthgrowthinreverse.com | — | email listgrowth strategy+3 | — | 29m 22s | |
| 2/25/26 | 5 Keys To Scale Growth with Lead Magnets✨ | lead magnetsemail growth+3 | — | 30 Days of Growthgrowthinreverse.com+6 | — | lead magnetsemail list growth+3 | — | 38m 08s | |
| 2/18/26 | The state of email in 2026, growing your list without social media, and new predictions (Creator Science original episode) | Get Instant Access to the Growth Vault now >> growthinreverse.com/vault*** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >>***“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell BasilioChenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers.Chenell shares the strategy behind her deep dive format, how she thinks about positioning and differentiation, why focus beats platform sprawl, and how she turned detailed research into sustainable audience growth. Jay and Chenell also discuss monetization, collaboration strategy, audience building, and what it actually takes to build a durable newsletter business.KEY TAKEAWAYSWhy depth beats volume when building a newsletter audienceThe compounding power of collaborations in niche marketsHow to create “internal share” content that spreads inside companiesWhy narrowing your focus accelerates newsletter growthThe difference between building an audience and building a businessHow to turn research into durable newsletter contentWhy distribution strategy matters more than content frequencyThe real value of long-term positioning in the newsletter spaceLINKS MENTIONEDCreator Science podcastThe Growth VaultGrowth In Reverse newsletterJay Clouse on LinkedInGrowth In Reverse Pro FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform. | 51m 26s | ||||||
| 2/4/26 | He spends $1M per month on ads. And makes $50M per year. | Get the FREE Growth Levers Library: growthinreverse.com/growth-levers-library/***“Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat, one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term thinking.In this episode, Matt walks through how MarketBeat grew over time, why newsletters became a central growth lever, how monetization evolved alongside the audience, and what most creators misunderstand about “overnight success.” This is a grounded, reality-based look at building a newsletter business that lasts.KEY TAKEAWAYSWhy Matt believes most newsletter creators reach for paid growth far too earlyThe channel Matt actively avoided for years, even as others obsessed over itThe two most important metrics Matt pays attention toMarketBeat's sign-up flow that earns back paid growth spend The surprising channel Matt is most bullish on today and why it prints moneyWhat “organic growth” actually looked like when it wasn’t glamorousHow MarketBeat evaluated channels based on profit, not attentionThe point where “more traffic” stopped being the goalWhat Matt would double down on today if starting from zeroLINKS MENTIONEDMarketBeat.comMattPaulson.comMarketBeat YouTube ChannelNewMediaSummit.com (use GIR20 for 20% off your ticket)Take your newsletter to the next level with Chenell & Dylan — join GIR Pro todayAll of Chenell's Free Content → FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform. | 47m 14s | ||||||
| 1/29/26 | He Made $50K Launching a Paid Substack Newsletter (Here’s How) | This is a clip from the FULL GIR episode with Tom Orbach: SPOTIFY: https://open.spotify.com/episode/3LiScMzoSsoyASlymH8vC6YOUTUBE: https://www.youtube.com/watch?v=vD-xde5kQ4Q***How do you launch a paid Substack newsletter earning $50,000—without a long pre-launch, teaser campaign, or complicated funnel?And all this while working a full-time job?In this Growth In Reverse podcast clip, Tom Orbach breaks down exactly how he launched the paid version of his Substack newsletter after nearly two years of publishing for free—and why simply announcing it to his list worked so well.You’ll hear how Tom:→ Designed a paid Substack offer people couldn’t price per email→ Ran a surprise-style launch without warming up his audience→ Used multiple emails (not just one) to drive conversions→ Signed up 500+ paid subscribers before publishing his first paywalled postLINKS MENTIONEDTom's 3 Big Growth Levers & Launch PlanThe Full GIR Episode with Tom OrbachTom's newsletter — MarketingIdeas.comTom's 3 Big Growth Levers & Launch PlanNewMediaSummit.com (use GIR20 for 20% off your ticket)Take your newsletter to the next level with Chenell & Dylan — join GIR Pro todayAll of Chenell's Free Content → FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform | 13m 53s | ||||||
| 1/21/26 | The Newsletter Growth Playbook for 2026 with Matt McGarry | Get Matt's 1,000 Email Subscriber Formula: https://growthinreverse.com/matt-yt-download/***"The way to monetize a small, niche audience is not sponsorships — it’s higher-ticket services." — Matt McGarry, GrowLetter Matt McGarry has helped grow some of the largest newsletters in the world — including The Hustle, Milk Road, and 1440 — to millions of subscribers. But in this conversation, he makes a contrarian case: you don’t need a massive email list to build a highly profitable newsletter business.We dig into why sponsorships are a weak monetization strategy for most creators, how Matt generates $76+ per subscriber from LinkedIn, why short-form video is the most underutilized growth channel for newsletters right now, and how to think about business models before chasing scale.Matt also shares how he’s evolved his own newsletter past 50,000 subscribers, what growth channels are actually working in 2025, and why events, services, and higher-touch offers often beat low-ticket products — especially early on.KEY TAKEAWAYSWhy sponsorships are one of the weakest newsletter monetization pathsHow Matt earns $76 per LinkedIn subscriber (and why lead quality matters more than volume)How one YouTube video drove 1,000+ email subscribers with a simple lead magnetWhen not to start paid growth — and the exact criteria Matt uses before spending a dollarWhy newsletters should often monetize with services and consulting before productsThe biggest newsletter opportunity most creators are ignoring in 2026LINKS MENTIONEDMatt's 1k Email Formula BreakdownGrowletter.coNewMediaSummit.com (use GIR20 for 20% off your ticket)Matt's newsletter — The Newsletter OperatorChenell's on Matt's podcast Take your newsletter to the next level with Chenell & Dylan — join GIR Pro todayAll of Chenell's Free Content → FOLLOW ON SOCIALChenell: Twitter | LinkedInDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! | 46m 05s | ||||||
| 12/3/25 | Live Creator Q&A: Real Strategies for Newsletters in 2026 | The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio We went live on YouTube for the first time and opened up the floor for a full creator Q&A session! In this session, we answered audience questions about newsletters, growth, ROI, lead magnets, AI in email, overcoming writing fears, and building creator businesses that last.QUESTIONS WE ANSWERED These are the questions we tackled during the livestream:Do newsletter writers need to have a podcast and/or YouTube channel to succeed?Should creators focus on one platform first, or spread across multiple?What’s was our ROI and ROF (Return on Fun) of running a podcast for a year?What were the biggest benefits of podcasting this year?What would we do differently if we were starting the podcast in 2026?Which part of our podcast workflow will we stop doing (or want to stop)?How do subject lines affect open rates for new vs. long-time subscribers?What’s one thing newsletter creators over-invest in?What’s one thing newsletter creators under-invest in?What is the most important metric you track in your ESP? What metrics matter more than open rate?How are AI features in Apple Mail and Gmail changing how people interact with newsletters?...and more!LINKS MENTIONEDGrowthInReverse.comGrowthCurrency.netJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM | 1h 04m 58s | ||||||
| 11/26/25 | The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (Greatest Hits) | Get 30 proven strategies to grow and optimize your email list FREE >>This week, we're playin' the hits! Let's rewind the clock to December 2024. This episode was the very first episode we published—and it's been our most popular episode to date! In this very first episode, we dig into the 3,000+ hours of research Chenell has done into creators and uncovered some of the wildest ways successful newsletter creators have grown their newsletters. Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wildStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSCodie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive audience.Yossi Levi (Car Dealership Guy): Building a powerful brand—100% anonymously.Ali from First 1000: Breaking down intentional, daily growth strategies.Tom Alder’s Prelaunch Strategy: Using social media to validate your newsletter idea to the tune of 5k subscribers.Justin Welsh’s Content OS: A behind-the-scenes look at the system that powers Justin’s consistent content creation—and how it's earned him over 7 figures.Cross-Promotion Tactics: How creators like Alex Garcia used newsletter-video swaps to grow their lists by thousands.LINKS MENTIONEDCodie Sanchez Grew Her Newsletter to 250k+ Subscribers in Just 3 Years (deep dive)Yossi Levi Built The Car Dealership Guy to 550k+ Followers (deep dive)First1000.co Grew to 60k Subscribers in 32 Months (deep dive)How Justin Welsh turned his sawdust into $2 million (deep dive)"Car Dealership Guy" Yossi Levi's "Who the f*** is Car Dealership Guy" videoJustin Welsh's Content System: https://youtu.be/0tjGORsL2QI?si=LRUt9hOqRAJHNdaW&t=1012 Justin's ContentOS course https://growthinreverse.com/contentos (aff link)Check out all these growth levers here: https://growthinreverse.com/wildFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! | 26m 14s | ||||||
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10 placements across 9 markets.
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10 placements across 9 markets.