The 3-Step Onboarding System Every Newsletter Needs

About this episode

The episode discusses a 3-step onboarding process for newsletters to enhance subscriber engagement and retention.

NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥 -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately. " — Chenell We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers. We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place—and show how to optimize each for higher engagement, deliverability, and long-term retention. We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works. KEY TAKEAWAYS The 3 Cs of a high-converting landing page Why default Thank-you pages kill engagement (and what to do instead) How "sniper links" can push new subscribers directly into their inbox to find your email The #1 mistake welcome emails make The most important job your…

People in this episode

Hosts: Chenell Basilio, Dylan Redekop

Topics covered

• newsletter onboarding
• email marketing
• subscriber engagement
• list growth
• welcome emails
• conversion optimization

Keywords

• onboarding
• email list growth
• subscriber retention
• welcome email mistakes
• high-converting landing page
• double opt-in

Mentioned in this episode

Organizations: 30 Days of Growth, 30daysofgrowth.co

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