About this episode

Alyssa Dulin discusses the critical aspects of email deliverability that affect newsletter open rates.

Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Alyssa Dulin is Kit 's deliverability expert. She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability. We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending reputation that lasts. From domain warmups to fake opens to bot clicks, this episode covers the stuff most newsletter creators won't learn until something goes wrong. KEY TAKEAWAYS The custom domain mistake tanking open rates — and how to make the switch Why your sender reputation works like a credit score, and what "starting at zero" actually means for deliverability The top 3 subscriber engagement signals ranked by impact How long you should wait before removing inactive subscribers What actually happens to your sender reputation if you take a break from sending Alyssa's deliverability checklist for newsletter creators How to onboard Creator Network and "recommendation" subscribers without hurting deliverability The uncomfortable truth about whether your…

People in this episode

Hosts: Chenell Basilio, Dylan Redekop

Guest: Alyssa Dulin

Topics covered

• email deliverability
• newsletter success
• sender reputation
• subscriber engagement
• spam filters
• email marketing

Keywords

• newsletter open rates
• deliverability mistakes
• sending reputation
• domain warmups
• subscriber engagement signals
• spam
• AI inbox summaries

Mentioned in this episode

Organizations: Kit, Google Postmaster Tools, Gmail, Yahoo

Explore listener stats, chart rankings, contacts and more on the Growth In Reverse: Newsletter & Email Growth podcast page.