About this episode

Jason Frazier discusses how mortgage professionals are missing income opportunities by not aligning their content with customer interests.

Stop Missing Income: Make Your Content About What Customers Actually Want Frazier says many mortgage professionals are willingly missing opportunities and income because their content and marketing aren’t based on what consumers actually care about. He references his highest-downloaded Growth Notes episode, “Do You Truly Understand Your Customer?” (episode 37, January 21, 2025), noting the show is now at episode 579, and urges listeners to revisit it. He challenges listeners to evaluate whet...

People in this episode

Host: Jason Frazier

Topics covered

• income generation
• content marketing
• customer understanding
• mortgage professionals
• business strategy

Keywords

• income
• content
• marketing
• customers
• mortgage
• opportunities
• business

Mentioned in this episode

Books & works: Do You Truly Understand Your Customer?

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