Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)
About this episode
Amber and Carolyn answer listener questions about GTM challenges, including attribution, change management, and executive buy-in.
You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating organizational resistance when you're trying to drive real change. In this episode: Real talk on entrepreneurship: the wins, the loneliness, and knowing when to walk away Navigating organizational resistance when you're championing change Why being in the top 5% of GTM leaders means accepting you're always pushing uphill Why first-touch and last-touch attribution keep haunting you (and how to finally escape) How to get executive buy-in when everyone's comfortable with the status quo Why deals from different sources have wildly different ACVs and win rates The systematic reality of revenue generation, and why singular attribution models completely miss it This isn't surface-level advice. Amber and Carolyn are in the trenches daily with CROs, CMOs and RevOps leaders, rearchitecting go-to-market strategies and challenging sacred cows. We’re bringing real examples to this convo, honest reflections about entrepreneurship, and zero sugarcoating about what separates companies that evolve…
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