Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)

About this episode

The episode discusses how certain RevOps setups hinder marketing's ability to measure its own impact and performance.

🗓️⁠ ⁠ REGISTER⁠ for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo) In this live community episode, Carolyn and Amber break down two of the most common RevOps setups that make it nearly impossible for marketing to understand its own performance, and why most teams don’t realize how bad the problem is until leadership starts asking questions nobody can answer. They get into: Why Stage Zero in your CRM is breaking win rate calculations and stripping out the data marketing actually needs How a one-directional MAP/CRM sync means the people in your active pipeline are invisible to marketing, and why 85% of one customer’s pipeline had minimal trackable marketing touchpoints as a result Why the demand waterfall was never built for how buyers actually move, and what path dependency is costing teams that keep trying to optimize it What the QBR fire drill is really telling you about the state of your measurement infrastructure The gap between what marketing is doing and what the data shows is almost always a systems problem, not a performance problem. ----------------------------------------------------- 🔗 RESOURCES: 📊 2-Week Marketing…

People in this episode

Hosts: Carolyn, Amber

Guest: Jon Miller

Topics covered

• RevOps setups
• marketing performance
• CRM issues
• data visibility
• demand waterfall
• measurement infrastructure

Keywords

• RevOps
• marketing performance
• CRM
• data visibility
• demand waterfall
• measurement infrastructure
• MQL
• pipeline
• KPI

Mentioned in this episode

Organizations: Marketo, Passetto

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