The “A vs B” pricing strategy explained
About this episode
This episode explains the AB Pricing Framework to simplify gym memberships and improve retention.
Most gyms overcomplicate pricing, and it’s costing them sales, retention, and long-term growth. In this episode, We break down the AB Pricing Framework used at Legacy Personal Training to simplify gym memberships, reduce friction, and increase conversions. Instead of overwhelming prospects with multiple packages, programs, and pricing tiers, they explain how offering just two unlimited semi-private training options creates clarity and improves retention.
More episodes of Gym Business Coach Podcast
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- Should Your Gym Offer Unlimited Memberships?
- Kinotek and the Future of Personalized Fitness
- Growth Summit Recap: The Biggest Lessons for Gym Owners
- Why Your Gym Community Isn't Working
- The Gym Exit Strategy Every Owner Needs
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