5 things your gym website needs in 2026

About this episode

Kaleda Connell discusses the impact of AI on gym websites and the necessary changes for gym owners to stay relevant.

🌎 Kaleda Connell , CEO of Kilo, joins Mateo to break down how the shift to AI-powered search is changing what gym owners need on their websites — and what to do about it. They get into Google's E-E-A-T framework, why the "blue link era" of SEO is over, and Kaleda's five-pillar system (proof, people, answers, authority, and plumbing) to ensure your gym actually shows up when someone asks an AI to find the best option in your area. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here to avoid missing out. 📱 Socials: Kaleda Connell (Instagram) - https://www.instagram.com/heykaleda/ Kaleda Connell (Website) - https://heykaleda.com/blog/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide (0:46) - Introduction: Kaleda Connell, CEO of Kilo (1:29) - Why AI Is Changing How Gyms Show Up Online (2:14) - What Old-School SEO Got Right (And Why It No Longer Works) (4:01) - The AI Overview Effect: Why Website Traffic Is Dropping (4:50) - The Blue Link Era Is Over: What Gym Owners Need to Do Now (5:48) - Google's E-E-A-T Framework Explained (6:50)…

People in this episode

Host: John Franklin

Guest: Kaleda Connell

Topics covered

• AI in gym websites
• SEO changes
• Google E-E-A-T framework
• gym marketing
• website optimization

Keywords

• gym website
• AI-powered search
• SEO
• E-E-A-T framework
• digital marketing
• fitness industry

Mentioned in this episode

Organizations: Kilo, Google, Gym World

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